Beyond Petroleum ( Bp )

1192 Words Nov 17th, 2014 5 Pages
Beyond Petroleum (BP) formerly British Petroleum is a company that claims to be devoted to finding new energy sources with little impact on the environment. Ferrell, Fraderich, and Ferrell, explain in their Business Ethics textbook in 2012 that after several environmental tragedies in the mid-to late 2000’s, the company had to reassess their ethical standards and make changes to repair their image and regain the confidence of their stakeholders. During this time, they began investing in wind, solar, biofuels, and many other new types of energy sources. They also created programs to educate citizens and stakeholders about environmental awareness. Most importantly, though, they also tasked their ethics and compliance team with creating a code of conduct policy and communicate it out to every employee (p.343-345). Considering that BP is a worldwide company, with employees of diverse languages and cultures, this was a very difficult task to complete. Not only would it be a challenge to communicate the new code of conduct out to each employee, but it was even more difficult for the company to enforce it. Because of the lack of understanding on how to deal with ethical dilemmas, managers and employees within the company did not complete proper risk assessment, leading to the worst oil spill in U.S. History. This would come to be known as the Deepwater Horizon spill. BP commonly outsources machinery and companies to complete certain tasks. They did in this case by hiring an oil rig…

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