Beyond the Bean

639 Words3 Pages
Beyond the Bean - London, Ontario - Complete the marketing plan Background -gourmet coffee beverages and you can rent tables to play various games The Venture - No similar business in the area - 60 000 each in start -up capital - Near Richmond Row area of London - Revenue generation: snacks, drinks, and rental fees for the tables - Employees will have the knowledge to help understand game rules - No wi-fi - Games purchased second hand - Limited selection of alcoholic beverages (beer and wine)  needs liquor license ( cost $ 1055) o Insurance premium increase, staff training, liabilities - 11 am to 11 pm weekdays and until midnight on weekends - A few months later hopefully they could hire additional staff…show more content…
– how to get them to try the café - Should break even around that time - Content and message? Web and FB pages – no planned paid advertising, free word of mouth , ‘like’ button The Western Gazette- published every weekday except Monday, 11 000 copies made, distributed free of charge, view online, offering discount coupons in the publication Fanshawe Interrobang-weekly newspaper, 3 000 copies London Free Press- major local newspaper, published 6 days each week, 245 000 readers and 80 000 new hits
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