Bhp Billiton

7455 Words Mar 21st, 2015 30 Pages
Prepared For
M. Nazmul Amin Majumdar
Course Instructor
BRACU Business School
BRAC University

Prepared By
Shiab Khan (13164039)
Sanzida Parvin (13164025)
Tanzir Islam (13164087)
SK Yaishi Binte Zaman (12264035)
Ahammed Riaz(13164009)

Date of Submission: April 2, 2015

BHP Billiton Limited

Introduction:
BHP Billiton is world’s largest diversified natural resources company. The company was created by the merger of two companies, BHP Ltd (An Australian mining company) and Billiton PLC (An UK based Company). BHP Billiton has created long time share holder value through the discovery, acquisition and development of natural resources. In the last few years, BHP Billiton has faced some governance challenges in conducting their business around
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BHP Billiton Limited has a primary listing on the Australian Securities Exchange and BHP Billiton Plc has a premium listing on the London Stock Exchange, with a secondary listing on the Johannesburg Stock Exchange.

Business Environment Analysis
Business environment is the sum total of all external and internal factors that influence a business. External factors and internal factors can influence each other and work together to affect a business.

External Environment Analysis
External Environment
A company’s external environment includes all relevant factors and influences outside the company’s boundaries. By relevant means important enough to have a bearing on the decisions the company ultimately makes about its direction, objectives, strategy and business model.

Components of External Environment 1. The macro environment 2. Industry structure 3. Strategic group mapping 4. Competitor analysis 5. Driving forces 6. Critical success factors

Macro environment
Macro environment of a company consists of 6components which are commonly known as six segment analysis. These are: a) Political/legal b) Economic c) Socio-cultural d) Technological e) Environmental/demographic f) Global
To complement the understanding of the general macro environment for commodities, it is necessary to now move to an analysis of the external market through 6segment analysis. The elements of
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