Big 5 Sporting Goods

Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that

When someone mentions the word advertisement the most common things to come to mind are, newspaper, billboards, and commercials. Advertisement can be a paid announcement, a public notice, or the act of making something known (Advertisement). Advertising is the action of calling attention to something (What is Advertising) through a number

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

Athletics Supreme has compiled vast amounts of research in respects to identifying who they should focus their advertising towards. They have conducted many segment and target market analysis focus groups and surveys. The company believes that they can now get the biggest return on their advertising if they focus their sights on the high school and college athletes. In Alabama, the fans are extremely loyal, they love their sports no matter if they are playing it, taking a road trip to see their favorite team play, watching their kids play, or if they are watching it on the television. They purchase uniforms, apparel, they decorate the yards and cars, they even go as far as to have their food and deserts reflect their favorite team’s colors, the mascot, or the logo. With advertising that Athletics Supreme carries all the sporting equipment, apparel, and tailgating needs will increase sales on this department drastically.

Advertisements, big or small, stand at almost every corner all over the world. They convince, trick, and sell products as well as ideas to people. Brands use advertising, essential in today's economy, for anything from food to technology. The company Banana Boat uses advertisements to sell their new sun comfort sunscreen through a plethora of techniques that affect and move people to buy their sunscreen.

Changes in the level of sports participation among individuals in the US influences interest in sports apparel. As time spent on exercise increases, consumers are more likely to purchase apparel that has a specific athlete's name or team's logo distinctly shown on the item. Participation in sports is anticipated to increase over 2015. The Licensed Sports Apparel Stores industry has grown at a healthy pace during the past five years as sports leagues and franchises have increasingly sought to capitalize on their established brands. Following the recession, industry retailers barely missed a step; industry revenue increased 8.0% in 2011 and was expected to increase at an average annual rate of 6.1% during the five years to 2015. The continual popularity of professional sports, has enabled steady sales through all stages of the economic cycle. Revenue growth is expected to increase an additional 8.1% in 2015 to $8.3 billion.

Advertising – Advertising is a form of promotion; there are various methods firms use, such as: T.V adverts, radio ads, billboards around town, leaflets given out in the street e.t.c. It’s the way firms get the knowledge that their product is around out there.

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

This fact is showing that some Nike departments, especially in Oregon, are giving promotions to schools, teachers, and students. Nike fundraises money to schools for a better

Excel Sporting good is a retail store that prides itself on offering unbeatable prices along with the friendliest and well trained staff.

Corporate Social Responsibility is vital to sport organizations in today’s society because it enables an organization to pour back into the community, while building and maintain a positive brand image. CSR is defined as a “definitional construct, aims at describing the relationship between business and the larger society surrounding it, and at redefining the role and obligations of private business within that society” (Filizoz, 2011). The National Basketball Association’s corporate social responsibility lies with NBA Cares. This is the league's social responsibility program that builds on the NBA's long tradition of “addressing important social issues in the United States and around the world. It works with internationally recognized youth-serving

Media announcements: this type of advertisement is the most popular and effective form of advertisement

Companies look for a return on their investment in various markets. The most common in recent years is partnerships with sporting events. For example, Blockbuster and Budweiser sponsor bowl games and race car events (Johnson, 2011). However, the trend is shifting to ownership. Disney, for example, owns a professional hockey team called the Mighty Ducks (Johnson, 2011). While the revenue stream corporations generate by affixing their name to a sporting team is attractive, the International Events Group (IEG), a company that monitors corporate sponsorship, predicts companies are being drawn to sponsor individuals linked to specific events. For example, Hanes Hosiery paid $1 million to sponsor Tina Turner’s concert tour (Johnson, 2011). Moreover, according to IEG there is unlimited growth potential for corporate sponsorship (Johnson, 2011). Finally, at the end of the 1990’s, over 6,000 corporations participated in some form of sponsorship (Johnson, 2011).

The sportswear ranges cover numerous sports and outdoor activities, but the main ranges were originally designed for the following sports: