Big Business Influence

In order to attract a specific demographic, advertisement companies employ diverse methods of persuasion. Corporations such as Wendy’s hire advertisement agencies for their expertise in how to attract target audiences to their products. Wendy’s advertisement campaign for ‘Where’s the Beef?’ integrates a few different methods of persuasion; credibility, similarity with the target, and likeability. Wendy’s is trying to entice the 16-40 age demographic of Americans. By incorporating these methods of persuasion to attract the aforementioned target age demographic, Wendy’s is anticipating to attract new customers, consequently increasing profitability.

In the article “The Extraordinary Science of Addictive Junk Food”, the writer Michael Moss mentioned that growing weight problem happened in America has become a major health crisis issue. While people are talking about obesity, they care more about how much sugar, salt and fat they consume during a day, which kind of processed food does harm to their body. It seems that food companies have an inalienable relationship with consumers’ health conditions, because they provide us with what we eat. These companies made their food taste better (putting sugar, salt and fat in product) for attracting more customers, and also tried to protect their individual customers from the “obesity epidemic”, which is named by Center for Disease Control and Prevention (Moss, 260), without losing market share. It put them a moral judgment of creating food that customers like or be good to customers’ health. However, another writer Ethan Watters describe a story in his article “The Mega-Marketing of Depression in Japan” that in the market of the depressant drug in Japan, pharmaceutical companies faced a dilemma. They found it so hard to construct a Western-view concept of “depression” among a large-scale demographic of Japanese people, to contribute to their mental health problem, and to make a profit for sure. In the former case, food companies applied multiple marketing strategies to collective demographics to create more individuals’ desire of consumption, while they were striving to protect

Panda, Professor of Marketing, and Mishra, Doctoral Scholar at Ravenshaw University, find in their contribution to The IUP Journal of Brand Management that companies whose advertisements created emotional links with their audience through colour, music, and tonalities were far more successful in garnering an audience willing to pay high premiums than those whose advertisements focused on information, formatting rational appeals. Their research also shows that affective buying behaviour (behavioural response to an affective advertising appeal) is not only less stressful for consumers, but also that consumers required less information about their product before they buy it. Panda and Mishra’s work demonstrates that emotion has the potential to override the need for information and rational decision making because “when exposed to an affect-laden advertising appeal,

Marketing and advertising play a major role in the promotion of companies and products in the United States. Consumers are constantly surrounded by advertisements by means of television and radio commercials, billboards, magazines, and even social media. But how exactly do companies appeal to their consumers? My topic explores the different strategies used to persuade everyday people to use a certain product or service. One of the biggest effective strategies used in advertising is by appealing to the audience’s emotions. I chose to analyze two different sources for my research. The first source is called Emotional Moneymaker: Why Advertisers Need to Appeal to Emotions, and it talks about emotion-based

Naturally, some people will cite the way advertising affects us as proof of its negative effect. Internally, we when discover how it actually affects us, we are uncomfortable because it reaches us in away we do not like to be reached. Advertising reaches past our thinking mind, and speaks to something beyond logic, something more animalistic. We accept the “semi nude images” and “fast cars” (source F) that plaster billboards as ridiculous, yet still something is evoked by these images and messages that goes beyond “rationality” (source F) - we want them. Advertising focuses on targeting our vulnerabilities (source E) and forcing us into action. This primal drive, this bypass, can prove upsetting and many may point to this as a way of the corporations to manipulate us into habits

Advertising is a staple in the American Free Market Economy: it is used by companies to persuade consumers to purchase certain products, as well as to educate consumers about the benefits of their product. Dozens of varying advertising techniques are used by marketing companies in an attempt to coerce potential buyers into purchasing products. These advertisements come in many forms, in such a quantity that they are now a typical part of American day-to-day life. Advertising is so vital to the prosperity of a company and the promotion of the company’s products that marketers across the United States are spending billions of dollars for the ideal product positioning and consumer exposure to their products. A majority of the consumer demand in

Over 115 million animals are trapped in steel cages everyday awaiting a latex gloved hand that is sure to reach in and whisk them away for a new day of testing. Cosmetic animal testing involves the burning, the maiming, the murdering, the poisoning, and the torturing of rodents, rabbits, cats, and dogs, among others. However, some cosmetic brands have decided to put an end to animal testing one step at a time; these makeup companies are cruelty-free. In order to receive the status of “cruelty-free,” the company cannot test ingredients on animals, cannot hire third parties to test on animals, and cannot sell products in countries that require animal testing. Believing that no animal deserves to endure that immense pain, these corporations understand the inhumane aspect of testing and how the business and science aspects do not add up. Without the use of cosmetic animal testing, cruelty-free makeup brands benefit all animals and people involved.

Advertising is a primal way to communicate, healthy bodies and lush fields “advertise” that they are good and should be pursued. Schrank claims “Ads are designed to have an effect while being laughed at, belittled, and all but ignored. A person unaware of advertising’s claim in him is precisely the one most vulnerable to the ad’s attack.” (Source E) Through billions of dollars in research, advertisements are directed to an almost subliminal level at their target consumers. By the use of focus groups, test studies and real data, corporations have discovered how to communicate with their target on multiple levels by the use of emotional, sexual, and logical

Did you know that different methods of persuasion are being created in the advertisement market on a daily basis? Competition between companies and products increases day by day and each time the competition gets tougher. This is why many companies are changing the way they use advertising. Variation between methods may depend on different factors and the companies’ ideas. Many companies are now altering their ways of advertising by focusing on specific targets, audiences, and creating an impact on their viewers.

Big businesses are the basis of the American economy, providing millions of products to consumers from all sides of the economic spectrum. In an effort to push for new products into the market, as well as reeling in strong consumer foundations, marketing, in its most primal form, becomes the basis of persuasion. Commercials, Internet advertisements, billboards, and various other forms of visual presentation become the premise for consumer attraction. Albeit, this visual influence can have both negative and positive connotations for the uninformed consumer. This primarily pertains to modern day society as marketing tactics are heavily relied on to influence the consumer base. To influence the consumer base, companies tackle human emotions to persuade consumers to buy their products. In this instance, marketing is heavily influencing change on a wide spectrum of consumers through the use of advertisements and emotional connection.

Due to their widespread public presence, advertisements also have a significant amount of influence over the emotional well-being of their viewers. According to http://www.livescience.com/, researchers at the University of California, Los Angeles, and George Washington University explored the differences between “logical persuasion” advertisements and “nonrational influence” advertisements. “Logical persuasion” or “LP” ads use statements of fact to appeal to viewers’ sense of reasoning, encouraging them to choose a certain product based on logic. “Nonrational influence” or “NI” ads aim to distract viewers and inhibit their sense of judgement by using attractive imagery. In the study outlined in this webpage, 11 women and 13

Do advertisements manipulate the public? Advertisers use certain “Emotional Appeals” on advertisements; to captivate and provoke a sudden impulse on the consumer to buy the product. The sole purpose of this essay is to prove that advertisements do manipulate people.

Advertisement has taken a significant role in people’s daily lives. With the development of technological devices; it is impossible to escape from the advertisements. People now are surrounded by advertisements everywhere, on the TV screen, newspapers, magazines, and on the internet. Advertisements help people know information about the products and keep track of the new products. However, with all the advertising out there, advertising techniques have changed in several ways to grab the consumers’ attention and to keep the consumer’s loyalty to the product. According to James B. Twitchell’s article, “What We Are to Advertisers,” Twitchell said, “The object of advertising is not just to brand parity objects but also to brand consumers as they move through these various communities.” (Twitchell, 182) This describes why many of the advertisements now tend to be more manipulative than to be informative. Many people opposed to the idea that the advertisements are manipulating and they often argued that advertisements increase the consumers’ knowledge about the products. However, there are some evidences that advertisements are manipulating the consumers and influence their decisions by associating the product with feeling, using entertainers, and making the advertisement visually attractive.

Frontline documentary The Persuaders discusses the spiritual transcendence and emotional bonds brands can form with today’s consumers. A vast majority of brands use emotional branding as a way to attract consumers into purchasing their products. Emotional branding is an appeal to a consumer 's needs, desires and emotional state. Brands use emotional branding by presenting consumers with advertisements that will create meaning and identity. Emotional branding is not about what the product is, but what it means to consumers. Eyeshadow advertisements “The Blushed Nude” from Maybelline New York and “Colorstay” from Revlon present similar products that create distinct emotional bonds with consumers by presenting images of women with distinct emotional desires. Desires of love, independence, and strength give rise to consumers to find an identity and meaning within the advertisements.

In today 's society, it is nearly impossible to go anywhere without the potential of seeing advertisements. “It is is the corners of elevators, as you play golf, and there are ads in the bottom of the cups. We see it as we look to the sky and see skywriting, or as a bus passes by, and there is an ad scrawled across the side. Advertising is everywhere and suffocating us” (Goodman, 2004). Despite the bombardment of advertisements we face on a daily basis, as consumers, we have become progressively proficient in avoidance of these marketing ploys. Particularly in relation to television programming, viewer attention has declined as the ability to skip over commercials through DVR has become available. Unfortunately, this poses an issue for marketing executives as commercial programming, and product placement are an essential tool in cultivating a consumer base. Studies found that “80% of our life is emotion and 20% thought. Since then, we have seen a shift in how the market operates to cater towards how the consumers feel rather than how they think. How we think is on the outside, but how we feel is at our core which assists in cultivating a new customer base” (2004). In recent years, these statistics have become a staple in redesigning how individuals experience advertisements. Using these, we continue to promote a culture of materialism in correlation to satisfaction and overall happiness achieved through the