Big Business Influence

Advertising in a mass consumer society such as America is a very competitive industry. Advertising companies continually come up with new and more creative techniques of increasing sale. Advertising companies decide which group of people would be more attracted to a specific product and link that product to the feelings of excitement and anxiety of the targeted customers. The ads are carefully crafted bundles of images, frequently designed to associate the product with feelings of pleasure stemming from deep-seated fantasies and anxieties (Craig 197). For example, usually advertisements of beer and cars demonstrate masculine men, loners and free of

In the article “The Extraordinary Science of Addictive Junk Food”, the writer Michael Moss mentioned that growing weight problem happened in America has become a major health crisis issue. While people are talking about obesity, they care more about how much sugar, salt and fat they consume during a day, which kind of processed food does harm to their body. It seems that food companies have an inalienable relationship with consumers’ health conditions, because they provide us with what we eat. These companies made their food taste better (putting sugar, salt and fat in product) for attracting more customers, and also tried to protect their individual customers from the “obesity epidemic”, which is named by Center for Disease Control and Prevention (Moss, 260), without losing market share. It put them a moral judgment of creating food that customers like or be good to customers’ health. However, another writer Ethan Watters describe a story in his article “The Mega-Marketing of Depression in Japan” that in the market of the depressant drug in Japan, pharmaceutical companies faced a dilemma. They found it so hard to construct a Western-view concept of “depression” among a large-scale demographic of Japanese people, to contribute to their mental health problem, and to make a profit for sure. In the former case, food companies applied multiple marketing strategies to collective demographics to create more individuals’ desire of consumption, while they were striving to protect

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

1939: Germany invades Poland, France and Great Britain enter the war, and war rages all over Europe throughout the course of the year (PBS; 2007). During this turmoil and chaos abroad, the United States clings to its principles of freedom and democracy, described in Roosevelt’s 1939 State of the Union (“Franklin Delano Roosevelt”). So when the film, Mr. Smith Goes to Washington, criticizes the very governmental foundations the country so desperately clings to, the film is not met with enthusiasm but rather controversy. The movie criticizes the power of big business and its influence on public opinion, insinuating the shift from a true democracy to an oligarchical system of government (Levy 2015).

Panda, Professor of Marketing, and Mishra, Doctoral Scholar at Ravenshaw University, find in their contribution to The IUP Journal of Brand Management that companies whose advertisements created emotional links with their audience through colour, music, and tonalities were far more successful in garnering an audience willing to pay high premiums than those whose advertisements focused on information, formatting rational appeals. Their research also shows that affective buying behaviour (behavioural response to an affective advertising appeal) is not only less stressful for consumers, but also that consumers required less information about their product before they buy it. Panda and Mishra’s work demonstrates that emotion has the potential to override the need for information and rational decision making because “when exposed to an affect-laden advertising appeal,

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Over 115 million animals are trapped in steel cages everyday awaiting a latex gloved hand that is sure to reach in and whisk them away for a new day of testing. Cosmetic animal testing involves the burning, the maiming, the murdering, the poisoning, and the torturing of rodents, rabbits, cats, and dogs, among others. However, some cosmetic brands have decided to put an end to animal testing one step at a time; these makeup companies are cruelty-free. In order to receive the status of “cruelty-free,” the company cannot test ingredients on animals, cannot hire third parties to test on animals, and cannot sell products in countries that require animal testing. Believing that no animal deserves to endure that immense pain, these corporations understand the inhumane aspect of testing and how the business and science aspects do not add up. Without the use of cosmetic animal testing, cruelty-free makeup brands benefit all animals and people involved.

A frequently asked question in the advertising industry is, do marketers manipulate and emotionally persuade their consumers to buy their products? Or are consumers buying products without manipulation and persuasion from the marketers? In this paper, I will argue that marketers are manipulating and persuading consumers by creating a need that does not otherwise exist to buy a product through advertisements. Manipulation is a clever technique that producers use to create loyal consumers. Marketers also use emotive persuasion tactics in their advertisements to get consumers’ attention. I will also argue that there are approaches that can counteract manipulation and persuasion in advertising. Finally, I will conclude that manipulation and persuasion techniques must be controlled.

In today’s society, there are billions of cosmetic products for sale. There are whole stores dedicated to cosmetics alone. Aisles upon aisles are lined with products designed to make a person look better, smell better, feel better. Behind those products though, there is a hideous truth. Those very products, designed to make a person beautiful, are tested on animals in order to be deemed safe enough for human use. Many organizations have campaigns to combat the issue. One such organization is the National Animal Protection Agency in Italy. The image above is one of their various campaigns to stop cosmetic testing on animals. Many of the aspects in the image above provide deeper meaning than what is realized at first glance and help provide more information on the topic.

All of its lessons seem to be based upon this underlying assumption that more is better, that we need the things we're being sold, and that somehow buying them will make us happier and better people.Of course the medium for these lessons are the ads themselves. Advertising nearly always has some emotional appeal to them. Instead of catering to our intellect and giving us rational reasons why we should consume the products they flaunt, rather they cater to our emotions. What better way to stimulate our imaginations?

Advertisements play a highly important role in the United States’ consumerist society, as Americans are exposed to ads in nearly every form of media. Each of these ads target a different audience and have varying levels of persuasive effect. Take for example an Audi commercial that was released in 2017, where clowns drove around recklessly and created a dangerous environment for other drivers. In this commercial, different safety features of the Audi cars caused the vehicles to avoid crashes in spite of the dangerous driving around them. The content of this advertisement helps to determine the target audience: wealthy American drivers. The use of clowns within the commercial provided evidence that the ad primarily targeted American consumers, as clowns were depicted as both a symbol of humor and fear or danger. This media portrayal of clowns as a scary and dangerous symbol, along with the common childhood fear of clowns, is mostly unique to American culture. As a result, those from different countries or different cultural backgrounds would have less understanding of this advertisement. The high price for purchasing a new Audi vehicle also gave evidence that the advertisement was targeting wealthy consumers. The persuasive effect that the advertisement has on this target audience is determined by a number of message strategies used throughout the commercial. These strategies included fear appeal, appeals to positive emotion, and storytelling, with each of these strategies

Consumer purchase decisions are often linked to emotions and can lead to impulse and uninformed buying behavior. This creates a problem for marketers who rely on emotional appeals to increase sales. In order for businesses to grow in today’s economy, they must acquire new customers and at the same time retain the old ones. Research indicates that in order for advertising to be most effective in acquiring and retaining new customers, these emotions must also be linked to logic. This paper examines how marketers are using emotions and logic to generate the most sales and retain more customers.

The Persuaders looked different advertising strategies on how to effectively reach consumers. In a time when the price of an advertisement is going up, but the effectiveness of reaching the consumers is going down advertisers are left trying to figure out a way to reach consumers. This film looked at different strategies that were used in the past, and strategies that are currently being used to break through the clutter. Clutter refers to the amount of advertising a consumer is exposed to on a daily basis. The key to success as this film points out, is to break through that clutter and brand advertisements better than the competitor, while appealing to the consumer. Overall, this film looked at different areas of how advertising use to be about choice words, such as “better” “brighter” “tougher”. Then some companies decided to target an emotional appeal to the consumer. For example, the film uses the airline Song to specifically look at targeting the needs of women. The commercial that was constructed showed used an emotional appeal before showing different services that Song uses. Finally, the video talked about how the consumer wants to have a feeling of entitlement and being in charge. If an advertiser wants to be successful in this sense they need to make the consumer feel like the advertisement is specifically targeted to them. Overall, if a company wants to make good use of their advertising budget, they need to keep up with the new demands and changes in the behavior

Marketing deals with people 's emotions and feelings, it also includes knowledge about the buyer’s psychology, his motives, attitudes, as well as influences of his family, groups of friends, and culture. To increase advertisements persuasiveness, advertisers can use various means, such as the theory of cognitive dissonance

Try as we might, we simply cannot avoid using makeup.  A dash of face powder, a streak of lip-gloss and the perfect sweep of eyeliner are part of our daily morning wakeup routines, without which, we look and feel incomplete. Cosmetics may help us look prettier and they can help us Plain Janes transform to gorgeous beauties. But we are not aware of the beauty products we apply on ourselves can be harmful and dangerous. So it’s very important to educate women and raise awareness. This dependency on makeup is perhaps the root of all problems. In this never-ending search for beauty, it isn’t uncommon for people to consume up to 10 different products daily, thereby exposing themselves to considerable amounts of germs and harmful toxins found therein. All makeup comprises of artificial substances and a large number of chemicals which can harm the skin. The chemicals can seep into your bloodstream via skin absorption. From there, they can enter the bloodstream and ultimately, damage your internal organs over time. Unfortunately, the harmful effects of makeup aren’t just limited to skin-related issues only, there is a variety of health problems that can occur as a result of excessive usage. Lipsticks, kajal sticks and eye-shadows, for example, are known to contain lead, a carcinogen and neurotoxin that can affect the nervous system adversely, leading to high blood-pressure, allergies. Of course, it is impossible to talk about the harmful