Essay about Big City Trust Company UP

1174 Words5 Pages
Problem
After assessing the Financial Statements of Xerox Corporation and Polaroid Corporation, is Big City Trust Company going to finance and invest to Auto-Drive Company’s latest product?
Will Auto-Drive Company be able to penetrate the market and make an outstanding revenue similar to Xerox Corporation and Polaroid Corporation?
Company Background
Auto Drive Company Auto-Drive Company is developing Auto-drive- an auto pilot technology installed in cars which makes it impossible for the car to run off the road or into another car. Mr Cooper, a senior trust officer at the Big City Trust Company sees that this auto-drive as the next big thing in technology and sees this as an opportunity to invest in such new technology. He sees that
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Demographic
The 1960’s market demand in domestic consumer electronic products soar after launched of televisions, telephones, cameras, office equipment, and automotive cars.
Socio-Cultural
These technological advancement products defines an American citizen’s status / social class as it created a trend in the society.
Market Profile & Outlook
Technology
The technology in the 1960’s is considered an ‘all-time high’ because of the products launched in the market.
Resources
Shareholders & Key Officers
Mr. Samuel Cooper - Senior Trust Officer
Mr. Richard Brainard - Analyst, Trust Department
Marketing Profile
Product
Since Auto-Drive is a pioneer in the said industry, they can easily dictate the market prices of its auto-pilot technology.
BTC’s capacity to finance big companies is not reflected in the case study, the group assumed that the company has the capacity to provide such assistance.
Price
Since Auto-Drive is a pioneer in the said industry, they can easily dictate the market prices of its auto-pilot technology.
BTC’s capacity to finance big companies is not reflected in the case study, the group assumed that the company has the capacity to provide such assistance.
Place & Distribution
The auto-drive technology will be offered to major US automotive companies like
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