Big Dat A Powerful Tool For Predicting Market, Politics, And Political Values Essay

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Motivation
Data which are sharing the characteristics of large volume, high velocity, veracity and wide variety is big data (Hurwitz, Nugent, Halper and Kaufman, 2013a; p.10). This enormous amounts of data generated within every blink of our eyes are certainly connected to economic, social and political values and thus have major ethical values as well. Whenever we share, we write, we read, we do we are being a part of big data which can define a pattern of who we really are and what we are going to do. But since it can be a very powerful tool for predicting market, politics, threats and human behavior it also poses a control over our private information.
We are advancing through producing and accessing an exponential growth of data. The implementations of big data are obvious but we also have to ensure our privacy at the same time. If we ensure privacy in big data implementations this vast ocean of data can possibly be the source of our stronghold to the future. In industries the performances can be upsized by 41% in next 3 years according to a report by
“Capgemini-2012” and 90% of the world‟s data is created in the last two years as stated by Ron Conway on “The Economist”. But it also comes with a threat. America‟s second-largest discount retailer “Target
Corp.” was accused of being able to identify the chance of their customers getting pregnant, February
2012 on “The New York Times” (Craig and Ludloff, 2011 a). So we need a way around to get things done with big data

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