Big Data And Sustainability : Business

1484 Words Nov 30th, 2016 6 Pages
Big Data and Sustainability

Business thrive when they have the most accurate, up-to-date, and relevant information at their disposal. This information can be used for a plethora of pertinent markers in small and large businesses, relating to accounting, investments, consumer activity, and much more. Big data is a term used to describe the extremely large amounts of data that floods a business every day. For decades, big data has been a growing field, facing controversy on many levels, but as of late, it has been a major innovator in the challenge of making businesses more sustainable. Big data is often scrutinized for its over-generalization and inability to display meaningful results at times. When applied correctly, data analysis can bring earth-altering information to the table. Our planet faces serious problems, ranging from high emission rates, to extreme waste, we are using the equivalent of approximately 1.6 planets to provide us the resources we require to produce and absorb our waste (“World’). The result of this radical overuse of resources is less forest cover, global warming, air pollution, depletion of fresh water and the overall buildup of pollutants. "Nearly two-thirds, 63%, of all industrial carbon dioxide and methane released into the atmosphere since 1854 can be traced to fossil fuel and cement production by just 90 entities" (‘Largest Producers”). All 90 of those entities are big businesses with even bigger data. Many companies have started using big…
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