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Big Data Essay

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Introduction

We live in the times of Big Data, with the number of people connected to multiple devices and sensors all with digital networks and individual data that can now be largely collected and analysed to understand the important phenomena Big Data. In the retail market, individual purchase histories are used by recommendation tools to learn trends and patterns. Performing analytics on private data is clearly beneficial, such as early detection of disease and recommendation services. However, user concerns rise from a privacy perspective, with sharing an increasing amount of information regarding their health, location, service usage, and online activities. [4]
We found that 62 percent of retailers report that the use of …show more content…

When you interrogate a customer database, you use the software to ask carefully defined questions. The procedures vary depending on your software, but the basic logic applies to any database. [2] Enter one or more items, called fields or field names, and the values you want to output. A very simple example is to have the database generate a list of all customers who live in a particular zip code and who bought a specific product during the last six months.
By interrogating your customer database, you can direct advertising and promotional offers to customers based on their preferences and buying habits. [2] It can also be used to evaluate the effectiveness of a marketing campaign by simply identifying trends in customer behaviour. You can also do Ad Hoc request for the business in your customer database to look for new business opportunities more efficiently.
For example, a simple query can reveal which zip codes are providing the newest business or if you’ve run a previous similar marketing campaign e.g. a member acquisition campaign you can query the past results and compare them to current results and possible project future results which in terms allows the finance department of a business to allocate a budget.
Using a customer database to manage customer relations businesses can save money by more effectively targeting advertising to the customers most likely to respond. [23]

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