Big Data Research Paper

Big data analytics can be used by company to make informed business decision by examining large amount of varied data to get customer preferences, market trends and other useful information. Company can use it to explore new revenue opportunities, improved operational efficiency, better customer service and competitive advantages over rivals.

“Big data is a popular term used to describe the exponential growth and availability of data, both structured and unstructured. And big data may be as important to business – and society – as the Internet has become. Why? More data may lead to more accurate analyses.” (SAS, 1)

Big Data is an expansive phrase for data sets so called big, large or complex that they are very difficult to process using traditional data processing applications. Challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and information privacy. In common usage, the term big data has largely come to refer simply to the use of predictive analytics. Big data is a set of techniques and technologies that need or require new forms of integration to expose large invisible values from large datasets that are diverse, complex, and of a massive scale. When big data is effectively and efficiently captured, processed, and analyzed, companies

Technology companies are using big data to analyze millions of voice samples to deliver more reliable and accurate voice interfaces. Banks are using big data techniques to im- prove fraud detection. Health care providers are leveraging more detailed data to im- prove patient treatment. Big data is being used by manufacturers to improve warranty management and equipment monitoring, as well as to optimize the logistics of getting their products to market. Retailers are harnessing a wide range of customer interactions, both online and offline, in order to provide more tailored recommendations and optimal pricing.96

Despite the potential challenges, it is still believed that big data is the new way of the world, and that businesses should aim to overcome these challenges. The first typical challenge small businesses will face is finding “talented people who know big data and analytics” (Taylor, 2012, para. 6). Unfortunately, since small business owners tend to not be familiar with big data, then they will be challenged to know how to use it. Big businesses have the money, reputation, and influence to hire people who are very knowledgeable with big data. Also, if the storeowner is technologically challenged, it’ll be even harder for him/her to know how big data can help him or even what big data is in order to go out and look for someone to help his/her store with big data. Even if the storeowner is comfortable with technology and is familiar with big data, the storeowner could be averse to change, and that would be another reason why using big data would be a challenge for this category. The storeowner who is used to doing things a certain way will not be eager to start using big data to improve his business. S/he will probably think that if the business is doing well, then they don’t need to change. This will prevent them from increasing profits and will stagnant them from keeping with current times and current technology. For

The emergence of big data has provided different avenues for organizations to use data to improve different aspects of their respective operations. Be it customer service, research and development, or market position, Big Data has the potential to be a significant driving force in all these areas. However, there’s still a significant gap between the ability of Big Data to produce insightful analytical information based on real-time data and the ability of organizations to capture and utilize this readily available tool. This is, in part, due to the fact that the systems and processes necessary to fully maximize the usefulness of Big Data is currently lacking in most organizations. This lack of a conducive habitat for Big Data is further magnified in new organizations without any knowledge of Big Data. For organizations that have that have little to no knowledge of Big Data, there must be a thorough assessment of the benefits of big data and how they could improve the organizations overall place in the market. There also needs to be steps taken towards the design of frameworks that will enable the organization to better capture and utilize Big Data.

Business thrive when they have the most accurate, up-to-date, and relevant information at their disposal. This information can be used for a plethora of pertinent markers in small and large businesses, relating to accounting, investments, consumer activity, and much more. Big data is a term used to describe the extremely large amounts of data that floods a business every day. For decades, big data has been a growing field, facing controversy on many levels, but as of late, it has been a major innovator in the challenge of making businesses more sustainable. Big data is often scrutinized for its over-generalization and inability to display meaningful results at times. When applied correctly, data analysis can bring earth-altering information to the table.

Big Data in Marketing. Big data has an important role in marketing. Big data helps give marketers an advantage that has never been seen before. It helps marketers gather and sort through much larger quantities at even faster rates than ever before.

big data is a dynamic that seemed to appear from almost nowhere. But in reality, Big Data is not new – and it is moving into mainstream and getting a lot more attention. the growth of Big Data is being enabled by inexpensive storage, a proliferation of sensor and data capture technology, increasing connections to information via the cloud and virtualised storage infrastructure, as well as innovative software and analysis tools. It is no surprise then that business analytics as a technology area is rising on the radars of CiOs and line-of-business (lOB) executives. to validate this, as part of a recent survey of 5,722 end users in the uS market, business analytics ranked in the top five It initiatives of organisations. the key drivers for business analytics adoption remained conservative or defensive. the focus on cost control, customer retention and optimising operations is likely a reflection of the continued economic uncertainty. however,

Big Data is a term for very large amounts of formal and informal information that can be analyzed to find trends and patterns. The information can be about anything, but it needs to be processed in a way that will give it value and relevance. It can come in multiple formats and from different sources such as large databases, electronic records, social media, mobile phones, apps, wearable devices such as pedometers, and others. Different data sets are combined and contrasted in different ways to give perspectives and insights about a topic. It can be used in a seemly endless number of ways and people are discovering new ways to use it all the time, some of them entertaining. The largest areas of use include those relating to consumer behavior and choices, business procedures, healthcare, science and research, and law enforcement. People are also discovering its use in their personal lives as well for things like buying a home, dating, fitness routines and travel.

Big data came about the scene during the first decade of the 21st century. Those online and startup firms to survive the dot com bubble burst were the very first to embrace the technology. Companies like Google and eBay were a couple of the first firms to implement big data. They never had legacy systems to integrate big data into because they began with big data. “Big data could stand alone, big data analytics could be the only focus of analytics, and big data technology architectures could be the only architecture” (Davenport, and Dyche, “Big Data in Big Companies”). Even though big data was implemented from the get-go with firms such as Google, LinkedIn, and eBay, etc., it began to slowly descend into other companies that saw what

Big Data Analytics is one of the critical game changers that is fundamentally altering the business environment and it is in turn transforming the role of the customer experience in a digital world, and pushing us towards the generation of new digital business models

Big Data has gained massive importance in IT and Business today. A report recently published state that use of big data by a retailer could increase its operating margin by more than 60 percent and it also states that US health care sector could make more than $300 billion profit with the use of big data. There are many other sectors that could profit largely by proper analysis and usage of big data.

Big data lets many companies analyze data about their customers, if it is used efficiently. Spotify for example, uses its data to give the customer a better listening experience. By using their big data, they can pick up on preferences and tastes of the customers who are using the service. In order to create a better experience for the consumer “Spotify uses the big data it collects on user listening habits to design highly individualized products” (Laudon 244). By doing this, Spotify can create greater customer-supplier intimacy, because they create things specified for each customer. A multitude of playlists, or song recommendations can be created based off of personal information provided

Many large companies like Google, Facebook, Amazon, Netflix are leveraging unstructured data to facilitate human decision making, automate simple tasks, and to make the world a smarter place. The term big data is used to describe these unstructured datasets that are so large and complex that traditional