Big Mac's Supply Chain Success

1548 Words Mar 8th, 2012 7 Pages
Big Mac 's supply chain success
The seed of McDonald 's success was sown in 1990 - six years before it started its actual operations. Sanjeev Bhar traces its supply chain management that played a vital role in its growth.
About two decades ago, the QSR wouldn 't have meant much to the Indian F&B segment. Today, the acronym has been seamlessly absorbed in the industry lingo. McDonald 's, arguably, one of the first brands that left a strong imprint on the Indian QSR history, has much to do with this. And its success is credited to its well-established supply management chain.
According to Vikram Bakshi, managing director and joint venture partner of McDonald 's India (North & East), the company invested about Rs 400 crore even before its
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However after its initial success Cremica|
|added buns and biscuits to its product line and in 1996 McDonald 's selected Cremica to |
|be its supplier for buns, liquid condiments, batter and breading in collaboration with |
|its international partners |
|Dynamix Dairies: McDonald 's India has approved Dynamix Dairies, Baramati (Maharashtra) |
|for supply of cheese to its restaurants. Dynamix has a modern automated plant that is |
|fully computer controlled |
|Trikaya Agriculture: Trikaya Agriculture is McDonald 's supplier of fresh iceberg |
|lettuce. The farms at Talegaon, Maharashtra produce the crop throughout the year |

Strengthening the backbone
Suppliers are proclaimed to be the
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