Big Pharma Case Study

This essay reviews key concepts of culture and diversity in the context of their role in causing and/or making worse disparities in health programs.

Department of Health,” 2011). The United States is composed of many different groups of people and diverse cultures. It is unfortunate that even today someone’s culture or race is a factor in determining the health care they receive and the quality of the care they receive (“Eliminating

Pfizer is the largest American pharmaceutical company and one of the largest pharmaceutical companies in the world. It competes with Merck and Glaxo, and markets such well-known medications as Celebrex and Viagra. However, the pharmaceutical industry as a whole has undergone changes in recent years with significant consolidation taking place and with increased scrutiny regarding the ways in which drugs are developed, tested and marketed. In addition, recent controversies have erupted regarding Merck's drug Vioxx, and Pfizer has been the target of unwanted publicity regarding its painkiller Celebrex. This research considers the strategic position of Pfizer, including its strengths and weaknesses as well

The Spirit Catches You and You Fall Down is only one example of many that shows how cultural differences affect health. Cultural differences such as variations in beliefs, preferences, behaviors, recognition of symptoms, and expectations of care because of one’s culture, are some factors that influence decision making and consequently, health outcomes.2 For example, the Hmong’s cultural beliefs include respecting the patient’s privacy by not asking personal questions, asking them to undress, or take blood samples,

Summary: In terms of total sales, Pfizer is the world’s largest pharmaceutical company that creates products that serve approximately 150 million people worldwide and sales of approximately $50 billion in 2009. Formed in 1849 as a chemicals business, it has realigned itself to become the world’s leading research based pharmaceutical company and has produced drugs such as penicillin, Lipitor, Viagra, Detrol, and Geodon and thousands of others throughout its history. Focused now on expanding its international offerings, it looks to China, India, and Russia as high potential markets. In addition to human pharmaceuticals, Pfizer has diversified into the animal pharmaceutical market that has augmented sales and profitability to

Culture and values are standards that influence and shape human behaviors, decision making processes, personal relationships, and status of health and happiness. The United States has become a symbol of a multicultural society representing many different ethnicities and minority groups. As our culture continues to grow rapidly so is the necessity to increase awareness, understanding, and tolerance of these diverse groups. As health care providers we must understand the basic needs of our patients,

Websites can help companies’ promote diversity. How can they do that? A website is the image of a company. Websites help companies promote their products, services. They are an excellent resort to find more employees, customers and suppliers. Therefore, a website should be interactive, easy to navigate and most importantly, it needs to have to most up to date information.

The Pharmaceutical industry has been in the spotlight for decades due to the fact that they have a reputation for being unethical in its marketing strategies. In The Washington Post Shannon Brownlee (2008) states, “We try never to forget that medicine is for the people. It is not for the profits. The profits follow.” This honorable statement is completely lost in today’s world of pharmaceutical marketing tactics. These tactics are often deceptive and biased. Big Pharma consistently forgets their moral purpose and focuses primarily on the almighty dollar. Big Pharma is working on restoring their reputation by reforming their ethical code of conduct.

Social/Cultural Influences on Healthcare When the subject of social and cultural factors arises, many people automatically think of physicality such as race, gender, and physical ability. However, sociocultural influences are multidimensional: religion, values, attitudes, sexual orientation, generation, social class, family; and professional, political, and other personal affiliations are examples of different groups a person may affiliate themselves with. Humans are unique and diverse; each group we belong to, or value we hold can be used to categorize us with other individuals of the same situation.

Describe the key characteristics of a stakeholder and determine all the stakeholders within the PharmaCARE scenario.

Can you provide the process that All American Pharmaceuticals needs to take once an employee leaves the company and is no longer participating in the company 401K program. How should they be listed on the deduction worksheet, is there specific paperwork that needs to be generated. Currently, they have two employees that need to be removed. Thank you in advance for your assistance, look forward to hearing from

The concept of globalization, which is the increasing integration and interdependence of different countries from one another in terms of economic, communication, and technological aspects, leads one to address the concept of cultural diversity or multiculturalism. Cultural diversity in the health-care system touches lives of many Americans in one way or another. No matter what our own cultural background is, when we go receive medical care, we may encounter a care giver who comes from a different cultural background than ours(Naylor 1997,291).. In the concept of cultural diversity, it can be recognized that two terms are equally important. The first concept is culture, which refers to the total way of life of individuals, and the unique

In 2004, Merck Pharmaceuticals underwent difficult times as the U.S Senate investigate the unethical practices of the company in distributing their once highly profitable pain relieving drug, Vioxx. From the investigation, the infamous CEO, Raymond Gilmartin “involuntarily” resigned after public documentation in relation to Vioxx was released, (Lyon and Ulmer, p. 355-356). Along with Gilmartin resignation, the company fiscal future was damaged as the $90 per share stock price, dropped to $30 per share (Lyon and Ulmer, p.356). This all can be attributed to the unethical communication practices by Gilmartin and many other internal stakeholders associated to Merck Pharmaceuticals in placing Vioxx pain reliever on the drug market.

Pfizer Inc is a multinational investment company. It ventures in the medical and pharmaceutical industry. It is renowned as a giant pharmaceutical company, founded in 1849. It is based in the United States, New York, Manhattan at Midtown. It is the largest universal producer and trader of pharmaceuticals (Turner, 2005, pg 161). Some of the products availed to the market by the company are Lipitor, Lyrica, Diflucan, Zithromax, Zoloft, Viagra and Celebrex. These products are targeted to patients and persons in need of enhancements in their body systems and anatomy. It has an employee capacity of 12000 people in all its departmental sectors and sub-branches. The sub-branches are distributed all over and in all continents (Turner, 2005, pg 163).

A pharmaceutical company wants to earn big profit for their business. Meanwhile, this company doesn’t able to achieve its goal because of some issues. This aims to solve its problem but unintentionally the issue was covered by another issue during the time of resolution.