Billabong Case Study

Bennelong arrived back in Sydney on 7 September 1795. He returned to a respected position in the colony, advising Governor Hunter as he had advised and educated Phillip, and also returned to a prominent position in Eora political and cultural life. He frequently participated in payback battles, and officiated at ceremonies, including the last recorded initiation ceremony in Port Jackson in 1797. By the early 19th century, he was the leader of a 100-strong clan living on the north side of the river to the west of Kissing Point in Wallumedegal

The coastal management strategies employed in Cronulla and Collaroy are identical but the efficiency is varied through each strategy.

In this report I will analyse Country Road Clothing Company (CR) and the CR customer. Specifically, I will be analysing the marketing environment and Country Road’s approach to this environment and how CR market to their customers. I will look it why the marketing in Australia is so successful but how this same success was not translated in overseas markets. I will also discuss the different macro and micro environmental influences to this failure in the U.S. markets and make recommendations on how CR might have learnt from previous marketing mistakes and show how they are striving for success in the future.

Country road has always been one of Australia leading premium stockists of apparel and home wares. Country Road began as a small manufacturer but expanded and diversified to become a leading wholesaler/retailer of apparel and home wares in the Australian market. The great success of this fueled the company into an expansionary strategy into the lucrative yet highly competitive US markets and also further along the way into the Asian markets. The strategy of international expansion into Asia had involved alternative strategies instead of the aggressive strategy into US. Such strategies included strategic partnerships and franchising agreements. Country Road was successful at first with its defined higher quality products and

Surrounding the Great Barrier Reef are the aboriginal inhabitants and Torres Strait Islanders. Their connection goes back for 60,000 years. There are 70 tribes across the Great Barrier Reef relying on the reef but are experiencing major problems, pollution and mining.

The issue surrounding the Western Australian shark cull initiative will be the central topic of discussion in this critical essay. A rise in shark attacks in recent years has caused the Western Australian government to employ the Department Of Fisheries Western Australia to pursue a systematic and regulated cull of sharks. However the Greens – who are a political party and pressure group – are advocating for this cull to be stopped through lobbying.

The topic I have chosen for the assignment is the human impacts that are placed on the beaches and coast of Warrnambool, namely areas around the Merri Island Sanctuary. This also incorporates locations including Stingray bay, the breakwater, Shelly beach and Middle Island.

The Kickapoo Tribe of Oklahoma is a huge part of Oklahoma’s history. The name Kickapoo comes from “Kiwegapawa,” which is an Algonquin word meaning “he stands out” or “he stands about”. Known to be fiercely independent is the Kickapoo Tribe. The lifestyle of a Kickapoo often changed due to the various amounts of migration. The tribe was continuously traveling more south and more west. The Kickapoo Tribe of Oklahoma has created history from a long route to Oklahoma to where the tribe is currently.

A site called Coobool Creek on the Wakool River, located between Swan Hill and Deniliquin in the Murray River Valley was where G. M. Black accumulated 126 skulls from the suface area near Doherty’s Hut at the Coobool Crossing in 1950 and they were studied by Brown. The 126 crania has been returned to the Aborigines for a reburial. The collection was named the Murray Black collection after G. M. Black who found it and the location in which in was found.

Australia is a diverse and multicultural that allows anyone who needs safety and shelter to come to Australia and feel safe and free. Australia wasn’t always like this there was a time where immigrants could not come into the “Safe Haven”. To get away from poverty, war and diseases.

On Jan.7, Russell High School hosted Basketballs for Kawabunga , the fundraiser helped raise money for children with autism and fund after school activities. This year, Kawabunga raised $668 and furthermore, the fundraiser included 2 basketball games, one with alumni students from each school and one for the senior boys basketball. These alumni included Former RHS students included Jon Ricard, Brooke Morningstar and Beth Hayton, all three were heavily involved in school sports.

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Australian Aborigines are thought to have the longest continuous cultural history in the world. Yet, within a hundred years, the near extinction of the Aboriginal culture almost occurred. This single event, the invasion of the Australian continent by European settlers, changed the lifestyle, the culture, and the fate of Australian Aborigines. Their entire lives were essentially taken away and they were forced into a white, European world where the lifestyle change could not have been any different. Aborigines in Australia today are struggling to deal with a past in which they lost touch with their culture and now are trying to regain some of that cultural identity.

The company motto is “Live the Dream” and they aim to fulfil their customers need and desire for comfortable clothes and equipment for travel and adventure sport. Kathmandu has described quality and performance as the key to their new design initiatives and they invest substantial resources that focuses on design, quality, technical development, merchandising and supplier management functions. They develop products that are

By doing this, it has not only gained international markets, however it has also become a prestige and status symbol for its target market. The product and positioning of Billabongs products is the most important element in its marketing mix as it ensures the long term survival of the company and continued high sales. By meeting customer demand, positioning itself as a well-known and trusted brand with a vast amount of prestige it has ensured that sales remain high.