Billabong International Limited Financial Analysis Essay

1519 WordsNov 9, 20157 Pages
Billabong Financial Analysis 1.0 Introduction This report shows the financial analysis conducted for Billabong international Limited and analyses the financial situation of Billabong over a five year period ending June 30, 2015. The report was prepared using the financial reports prepared by the company for financial years 2011-2015 as given in the references section. 1.1 Company Background According to Billabong International Limited financial report 2015 (3), the group company deals in the retail and wholesale business of products ranging in the categories of skate, hardware, accessories, surf and finally snow and sports apparel. The brands associated with the company include Billabong, RVCA, Element, Honolua, Von Zipper, Xcel, Kustom, Sector 9, Palmers and Tigerlily. The company operates in three continents namely Europe, Asia Pacific and Americas with about 404 retail shops at year ending June 30, 2015. The listings of various shops include: Australia (123 stores), South Africa (27 stores), New Zealand (30 stores), Europe (102 stores), Japan (46 stores) and North America (60 stores). The company also engages in online retail ecommerce where it sells its products online and this is expanded for each of the company’s brands. Billabong’s strategy that has ensured the company remains competitive over the five years from financial year 2010/2011 to 2014/2015 is supported by the company focusing on the key strategic priorities of the company which include: the brand

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