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Binge Drinking Behavior Paper

Decent Essays

The following measures were collected in the first week when nothing was presented to any participants. This pre-test was an in-person testing that occurred in the Aston University library, Sheets were presented in the orders described below to participants in both group.
Study on alcohol consumption amongst students (Appendix A). Participants were asked to recall the units of alcohol they consumed in the previous week. This item was reported within descriptive statistics as alcohol consumption recorded for me to analyse later on.
Study on attitudes towards binge drinking (Appendix B). Participants were asked to imagine themselves at a party drinking alcohol with friends. Participants then indicated how their friends would think of them …show more content…

These five questions (2-6) measures participants’ attitudes. Afterwards, question 3 asked participants to indicate how confident they could drink more than 6 units in a single session from 1 (certain) to 7 (not certain at all) which measures participants’ self-efficacy. Similar to question 3, question 6, 7 and 9 also measures participants’ SE. Then, question 4 asked participants to specify what others important to them think whether they should drink more than 6 units in a single sitting from 1 (should) to 7 (should not), and this measures participants’ PBC. Similarly, question 5, 10 and 11 also measures participants’ perceived behavioural control. The last one is intention, question 8, 13, 14, and question 15 asked participants’ intention to drink more than 6 units in a single session.
3.3.2 The Second Week Measures
The following measures were collected in the second week, participants from the intervention group gained information about alcohol-drinking guidelines whereas the control group remained unaffected.
Study on alcohol consumption amongst students (Appendix A). Participants were asked to recall the units of alcohol they consumed in the previous week. Participants in the intervention group received information about alcohol-drinking …show more content…

Gill & O’May (2006) conducted a research which found that only 8% knew the sensible drinking guidelines for women, and 5% knew the sensible drinking for men. Moreover, Gill & O’May (2007b) among sample of employees and university staff and students found that 49% of sample did not know or provided a wrong answer when asked about daily guidelines. UK Chief Medical Officers’ Alcohol Guidelines Review (2016) recommended that people should drink no more than 14 units per week in order to keep health risks from drinking alcohol to a low level. Plus, men and women who wish to stay healthy from single occasion drinking should drink slowly, drink with food, water, and avoid risky activities. In addition, Anderson et al. (2009) found that regulating marketing and availability of alcohol, regulating advertising can induce a reduction in harm. Similarly, presenting and promoting videos about alcohol drinking guidelines may also influence participants’ planned behaviour which is likely to cause a reduction in alcohol consumption.
Hypothesis: Information about sensible drinking and drinking guidelines has a significant impact on the actual alcohol consumption of participant in the following week. Such that: (Hypothesis a) Participants

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