Birkenhead Outlet Essay

1242 WordsJul 7, 20135 Pages
TASK 1: Understanding Marketing Activities Birkenhead Point Outlet Centre at Drummoyne, is the only place in Sydney where you can shop whilst enjoying the spectacular views of Sydney Harbour and browse through a huge range of your favorite fashion, food and lifestyle brands. Birkenhead Point is Sydney’s original factory outlet centre, a site rich with heritage: the development of Birkenhead Point can be dated back to the early 1800’s. More recently, Birkenhead Point is renowned for offering top designer labels at up to 70% off regular retail prices. Direct Factory Outlet (DFO) : is the name for a economy group of discount shopping centres in Australia. They are large-floor warehouse…show more content…
Marketing Concept does practice? The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix. The concept of marketing has evolved over the time. 1. Production concept : this concept suggest to do mass production, in order to make the product cheap and easily available in the market. Base of this concept is that if the product is cheap and easily available then people will buy it. Potential competitors: In the area of Sydney, that is the place where you can find those top designer labels and signature clothing shops . Many of the top designer labels have been reduced up to 70% less than the regular retail price, so you’ll be sure to grab a bargain. There are plenty of high end labels here, including Alannah Hill, Witchery, Hugo Boss Factory Store and Mimco. As the Birkenhead Point Outlet Centre sells the designer and signature clothes as low as 70% percent that is why most of the consumers prefer to buy there because it is more cheaper. Does the factory outlet plays an important role in goods and retailing: Yes, I agree Some of the key features of the site that are worth noting include an easy-to navigate-store finder for the convenience of shoppers, and a store directory which allows patrons to easily find their favorite stores through

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