Bisleri vs Aquafina

As a result, sales of bottled water are expected to increase. Of particular significance in the industry has been the large number of new products that have been launched and accepted by consumers since 2005, making bottled water a dynamic and fast growing industry.

Bottled water consumption and sales have been increasing exponentially since its emergence as a widely-accepted commercial beverage category. The bottled water industry is now growing at 8% to 10% annually – about twice as fast as other beverages. In fact, in 2003 bottled water became the second largest commercial beverage category by volume in the United States, surpassing milk, coffee, beer, and is now second only to carbonated soft drinks.

In fact 22% of test water bottle brands had chemical contaminants higher than the state limit (ABC, 1). So why do Americans think bottled water is so great? Maybe it’s because of how much companies advertise the product, advertising expenses for bottled water totaled $61 million in 2012 ("International Bottled Water Association" 1). Whatever the reason may be, bottled water is the second most popular beverage in the U.S.A., and more and more bottles of water are being produced and distributed this very second.

Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.

Water is an essential part to human life. We as humans need around eight to twelve cups per day to make up for the fact that throughout normal functions such as breathing and sweating we lose an average of ten cups per day. To make sure that we are healthy and everything runs properly, we must make sure we drink the right amount of water (msnbc.com, 2004). The one question when thinking about water is what type of water will you drink? The biggest controversy is bottled water vs. tap water. Many people in the world today are switching from drinking tap water to drinking bottled water. The number of people who drink bottled water has been rising over the past few decades and by an average of 7% per year. A

In terms of bottled water there are a lot of substitutes and it can be difficult to capture a targeted market and retain them as consumers have many similar products to choose from.

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

Do you enjoy that taste of pure, bottled water after a long, hot, sweaty day? Sure, everyone turns to bottled water when they are clenching of thirst and need to get water conveniently. An average American drinks around 31 gallons of bottled water each year. Without a doubt, bottle water is convenient. But have you ever thought about what happens after you throw it away, or where the water comes from? Bottled water needs to be limited, or even banned from schools.

I have always found it sort of curious when I see people buying bottled water. My grandfather told me that when he was a boy they drank water from the hose and it was free. I know growing up our household certainly didn’t bother with things like that, so facet water is what we got as well. The costs of groceries these days is expensive, spending extra money on water always seemed like such a waste to me. Now, that being said, some people live in areas where the water isn’t very clean, and buying bottled water is much safer than drinking the city’s water. Also, bottled water has become more popular because it is paired as a service; Bottled water is easy to grab on the go. It takes more time to find a water bottle, with a lid, and fill it up than to grab an already bottled water.

Making all the plastic for those bottles uses 17 million barrels of crude oil annually. That is the equivalent to the fuel needed to keep 1 million vehicles on the road for 12 months so why are so many people drinking bottled waters? They believe that they are making a healthy choice. But the truth is that tap water is just as safe, often safer than bottled water. In fact, some bottled water is

The use of bottled water dates as far back as the year sixteen-hundred and twenty two in a town called Malvern in England. They would bottle and sell water from a site called the Holy Well because it was believed to having healing properties.() Nearly four hundred years later we still bottle water, but our reasons have changed from the superstitions of the seventeenth century. Yet despite the reason why being different, the idea is still rooted in superstition. In the modern day, instead of believing that bottled water has healing potential it has become the idea that only bottled water is safe to drink and that water from the tap is unclean and dangerous. These ideas were bred by companies looking to make money off a fear. The reality is that

Bottled water is one of products popularly consumed back to a few decades. Result from the production of bottled water, people likely prefer to drink bottled water than tap water while some researches find out the fact that water in bottle are not as safe as water provided by state companies. Why people choose to drink bottled water and whether bottled water is pure as advertisement are the crucial concerns, together with the effect of bottled water on human being’s health and the natural environment.

Lake, Rebecca. "Bottled Water Statistics: 23 Outrageous Facts." N.p., 11 July 2015. Web. 11 Mar. 2017.

Competitive rivalry exists between companies with the same or similar products/services and similar markets. Factors to be considered include:

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should