Bitter Girls Case Study

Always “Like a Girl” commercial was not only a hit in the media world, but a hit to the hearts of many women across the nation. In this commercial Always attempts to reach out and inform Americans of the damage caused to a female’s confidence when they do finally hit that age in their lives where insecurities begin to exist. Positively using their credibility and reputation to target a worldwide issue among woman so that it gains enough awareness to hopefully get fixed. Women working their whole lives to break society’s doubt so that they aren’t classified under another demeaning stereotype when asked, “What does it mean to do something ‘Like a Girl?’’’.

The design of the website is very unique and elegant. For a new user, it’s a little overwhelming at first but after 10 minutes of use it becomes second nature.

Ram’s advertisement immediately begins by utilizing logos and pathos to embolden women to fight against stereotypes. First, the commercial’s narration uses a series of repetitive rhetorical questions to inspire the audacious emotions of the audience. Ram repeats “have you ever thought” multiple times to capture the female viewer’s attention. This technique establishes an understanding and inviting tone that prepares the viewer for Ram’s overarching message. Next, allowing the viewer to ponder these rhetorical questions, Ram briefly pauses the narration. Following this pause, Ram articulates their message: “You can break a stereotype and throw it into a whole ‘nother gear. Because

I totally agree that teenage culture has always been challenging to navigate. I have to admit I have always been the individual that beats to her own drum, but for example, throughout high school you can truly see all the different groups and how people will learn how to adapt to their surroundings to hang out with certain people and fit in with them. After examining the brief scene from the movie Mean Girls, you can see this through the clique called the Plastics and how they know what it takes to fit in with their group. One concept I decided to focus on in this discussion that stuck out to me was assimilation. “Assimilation is a process of gradually adopting a new culture” (MindEgde, 2.18, 2016). We see how Cady Heron (Lindsay Lohan) is adopting a

“The Bitter Pill: Why medical bills are killing us” written by Steven Brill delves into the question as to why medical bills are so high. As Brill begins his research he analyzed bills from hospitals, doctors, and drug companies. Additionally, he interviewed doctors, Medicare and insurance administrators, and gathered patient stories across the nation. He found that the United States spent more money on healthcare than any other developed countries, he stated “We may be shocked at the $60 billion price tag for cleaning up after Hurricane Sandy, [however], we spent almost that much last week on healthcare” (Brill 2013). He also noted “yet in every measurable way, the results our healthcare system produces are no better and often worse than the outcomes in those countries” (Brill 2013). From the charts and graphs that Brill provided shows that the sixty percent of personal bankruptcy filings per year are related to medical bills. Life expectancy in the United States is the lowest amongst the countries that spend most on healthcare, our infant mortality rank is fiftieth in the world, and that one pill cost as much as seven pills in other developed countries such as France. Brill found that in many similar cases, like that ones he presented in the article, Medicare would have at least paid for a small portion of the bill. However, those who don’t qualify for Medicaid and don’t have insurance are often asked to pay excessive prices.

Based on Rosalind Wiseman's non-fiction book, Queen Bees and Wannabes, the 2004 movie, Mean Girls, was directed by Mark Waters and the screenplay was written by Tina Fey. Through the use of cinematography and music, the viewers were able to experience the real high school society. Mean Girls is about a sixteen-year-old homeschooled girl and her first-time experience at a public high school. Through his movie, Walters portrays the damaging effects of female social cliques on every student in high school.

Evaluation: This site is a okay site for learning what diseases there were during the Elizabethan era, and why they were so common. Even though it was written by a student, it is still an okay source of information. But it doesn't have a lot of information.

As stated previously, the main purpose of this group is to teach the girls about self-image and aid them in developing strategies to deal with negative self-image issues in the future.

One thing I did not like about the Student Health 101 website was the titles of the articles and the overall layout of the website. I felt the website did not look like a school related website, but a website that looks like it is going to be filled with pop-up ads. I also felt the titles of the articles were very click-bait like one of the articles was titled “5 things you didn’t know about vaping” and looked like something you would see at the bottom of webpages as advertisements. I did not feel the website had a very professional feel to it. However, when I actually clicked on some of the articles I found the content to be very easy to read and useful.

In the article, ‘“Empowering” my Ass” (2017), Gaby Del Valle asserts her opinions on the issue of women-centered advertising. She views the concept of “empowertising”, as coined by Andi Zeisler, as just another scheme companies have implemented to make more money. Del Valle forwardly states: “The messaging has changed, but the purpose remains the same: Companies want you to buy their shit, and they’re happy to trick you into thinking consumerism is a form of self-expression to do so.” She provides examples of companies and aspiring brands who have recently begun integrating the concept of women empowerment into their advertising techniques. Brands such as Dove, Blink Fitness, Nike, and Aerie have all benefitted from spotlighting the idea

In 2015 during the Superbowl, Procter and Gamble released an ad called “Like a Girl” representing the feminine product brand Always which was directed by Lauren Greenfield. P&G conducted research for the campaign finding that over half the women claimed they experienced a decline in confidence at puberty (Always, Procter & Gamble). The opportunity was clear, empowering girls during this time of their lives when confidence is at its lowest stage would give a powerful and purposeful role in how they would grow up to see themselves.The audience of this advertisement is a wide range of people, from those who watched the superbowl, and those who buy the variety of products P&G sell. The award-winning response Always #LikeAGirl campaign commercial, had turned a phrase that had become an insult into an empowering message for all young girls.

We can tell that the speaker is a man that lived in a time where men were considered superior because of him referring to only males in his text and by the use of his language, for example, “feminine rage”.

The product decision has had a huge impact on the Girl Scout industry. The Girl Scouts have tried to sell the cookies specific to what the customer wants. “The Dulce de Leche was a cookie designed to target the Latin market. They also had a “diabetic friendly” cookie” (Lamb). Scout cookies had a strong point to appeal to everyone regardless of race or health issues. Girl Scouts are strategic about the place they sell their cookies. They are typically seen in front of a busy grocery store with lots of customers. Furthermore, Girl Scouts are notorious for being good promoters. They go door to door each year in hopes of having returning customers. They also are very informative of where there money is going to. “They

Found within narratives of human development, girls are being constructed as powerful and privileged agents of change (Gonick et. al, 2009). The Nike Foundation’s ‘The Girl Effect’ (Nike,2017) campaign follows on from other humanitarian campaigns, such as the Girl Up Campaign (UN, 2017), by arguing that adolescent girls hold the key to ending world poverty and transforming the developing world. Nike (2017) proposes that if they empower teenage girls they will then be able to combat poverty and improve the health and life expectancy of the entire developing world. This can be seen in the ‘girl effect’ images found in Figures 1, 2, 3 and 4 (Nike, 2017) where a

The problem I am addressing is how to help teenage girls resist pressure from advertisers to look thin. I will be proposing ways to change people’s specific attitudes and behaviors that will potentially close a gap between what is happening and what should be happening. The goal is not to educate or increase awareness about this issue because it is a very widely talked about topic. The ‘problem’ is that teenage girls (who) should not be peer pressured to look thin (what) in today’s (when) society (where). What is happening today is that teenage girls have this societal pressure to look thin. This is mostly due to companies and advertisers putting out campaigns with smaller, thinner models and celebrities. With the rise of technology, people are becoming more and more influenced by what they see on television, the Internet, and social media. Teenage girls see these beautiful, thin celebrities and aspire to look like that. Girls are more vulnerable than ever today and some will do just about anything to give in to the pressure and try to look like someone else. What should be happening is that companies and advertisers should use a more diverse group of woman when putting out campaigns. Beauty comes in all shapes, sizes and colors. They should be embracing the diversity throughout the world and show that off when advertising. This is impacting mostly teenage girls as their bodies are changing and as they are trying to figure out who they are. However, this pressure is not just