Bj Vs Sam's Club Case Study

Price skimming is a strategy which firms often using when starting enter into the market, which offers high price at the introductory stage of the production cycle and lowering the price when competitors have been attracted by the high profit margin to enter the market (Ma & Hernandez 2011).

If I don’t like something or the way it fits the return processes are a bit tedious. When I visit both brands websites I tend to maximize my shopping experience with more specific guidelines to what I am looking for. When I visit the stores, I am more likely to settle for the satisficing solution.

After Our first meeting with the client took place on April 28, 2017 at 3:00 pm at the Women's Business Center located at 1003 E Cooley Dr #109. We scheduled Our next meeting at the same location on May 26,2017. This gave us plenty of time to conduct research need to offer an alternative to Trader Joe’s.

es with Sam 's Club and BJ 's in the warehouse club business, and those competitors adopted a very similar business model. Costco primarily competes with Sam 's club nationwide since BJ 's presence is limited to far fewer areas of the USA. Warehouse clubs attempt to attract individuals and business customers with additional rewards and services, rather than just physical products. For example, Costco offers a 2% annual reward for its executive members along with additional benefits and services like homeowners insurance, check printing, business telephoning service etc.

The two sites I chose to compare are BJ’s and Sam’s Club. I chose the two of them because they do carry some of the same products but yet a lot of different products.

When I surveyed the employees and asked them to rate on a scale of 1-5 how much they feel opportunity for advancement. The mean score shows 3.6, this shows more agreement than disagreement. When further assessing the data I was surprised to find that 40% of the employee’s rate to this was a 3. This leads me to believe that the employees do not care to advanced in the career of Jimmy Johns. “Kraimer, Seibert, Wayne, Liden, and Bravo (2011) discovered that employees who’ve been trained by their company will leave if they do not see any chance to advance” (Nguyen, August 9, 2012). This is becoming a more common problem in the business industry. Although 40% felt neutral about moving up in the company. 20% of people scored it a 5, and 30% of people rated a 4 feeling that there is opportunity for advancement. 50% of the employees feel that there is opportunity for advancement, which is significantly different from the 10% that scored a 2 stating that they did not see advancement in Jimmy Johns.

At one time JCPenney was considered the pentacle of discount shopping and was consistently growing. A heavy recession in 1974 was the first major obstacle for JCPenney and from there on forward it seemed difficult for the retailer to make progress in the magnitude it had the previous years; however the retailer continued to make profits. In 1998 JCPenney introduced its online catalog service; in the beginnings JCPenney’s catalog was strictly paper and a major player in its business strategy and profits. The introduction of the online shopping proved extremely beneficial for the company due to the online boom of the late 90’s and early 2000’s.

Perfect competition is one degree of competition that a company and its competitor may try and compete in because it is considered relatively small in the private enterprise sector of a business. There are conditions that must be met in order for perfect competition to happen they are: all firms in the industry must be small, and the number of firms in the industry must be large.

BJ's Restaurant & Brewhouse provides great food and thirst-quenching brews to make any lunch or dinner a nice experience. Everything should be perfect considering it all began back in 1978 and continued refinements have made it the experience it is today. Of the extensive menu, one of the most adored options is the pizza. With 18 signature flavors from deep dish to tavern-cut, as well as made-to-order combinations, it would be difficult not to get the perfect pizza at BJ's Restaurant & Brewhouse.

stronger demand for its products. It also has marketing expertise that it applies to each store. It

The second pricing strategy is the penetration pricing where the product enters newly into the market. To gain some consumer base from the competitors, the seller initially charges a lower price than the competitors. For example the ticket prices initially charged for IPL, Indian Premier League, matches were lower than the ticket price of the competition ICL matches. On the contrary, price skimming strategy is to grab the financially top class of the market and to do this, the seller charges high prices. The effectiveness of this strategy is based upon

1.Ben and Jerry decided on their product by picking something that related to food because they were both food lovers and so they went with homemade ice cream. Homemade ice cream would require less equipment to make it. They decided that their target customers would be a college city with no competition because the cities with warm climate all had ice cream parlors. The city they picked was Burlington in Vermont which in fact had students and the store location was an abandoned gas station that was close to the main street of the town. 2. To promote their product Ben and Jerry threw a fall down festival during the winter to draw in customers this would allow them to engage with the community. Another way they promoted their product was to have

This strategy will eliminate the risk of discounting and losing potential profits because the product will be marked up initially and "discounted" upon the arrival of competition and the growth stage of the products life cycle. Because prices of competitive products are priced high, using a skimming strategy will not pose a threat instead could prove to be more advantageous in the long run.

Currently I am employed with a company that some may say is the 'melting pot' of diversity. Working for Corporate Safeway, now Albertsons-Safeway, I can appreciate how judgement free the environment is in our work place. They are open to hiring minorities, LGBT, (Lesbian, Gay, Bisexual and Transgender), disabled veterans and that's just to name a few. Hiring a staff that is of many different cultures, nationalities and belief backgrounds is a great way to show the awareness of diversity. I am a true believer that a great business starts at the top. If management can provide their employees with the skills and knowledge of working in a diverse setting this will lead to a steady and smooth work environment. Knowing how to properly and correctly carry yourself is the first step in working with the different variety of customers or co-workers you may encounter.

As CEO Makro Jamal Mustafa Siddiqui rightly said that local supermarkets often offer many things, while cash & carry type stores mostly compete on price but there is no compromise on quality.