preview

Bj Vs Sam's Club Case Study

Decent Essays
Open Document

The two sites I chose to compare are BJ’s and Sam’s Club. I chose the two of them because they do carry some of the same products, but yet a lot of different products. I feel as though the BJ’s site is a little friendlier to navigate than Sam’s Club. When managers are setting up end caps of featured items they are targeting specific guests who shop in their stores. These are also the same items that are featured on their website. If both stores offer the same product they need to be competitive on the pricing. Some customers who use coupons will shop around to see where they can get the better deal. BJ’s accepts coupons so if they are to purchase the product at a discount price with the coupon they will most likely go there to save money. …show more content…

Never really paid attention to “Skimming” but, it’s the introduction of a product at a high price for fluent shoppers then the price decreases when the market becomes saturated. Then if you look at two products are kind of the same your “Psychological” impulse takes over. For example, if something is $9.99 and the other is $10.00 your most likely going to buy the cheaper because the price looks better. This is what happen with the Shark floor cleaner one had it advertised for $119.00 and the other advertised it for $109.00. Of course as a consumer you usually shop around for the better deal. Therefore, as a producer they need to be sure that they can make the products available for the consumers. Both of the stores offer shipping to store for free or ship to your home for a fee. With offering the ship to store, they need to be sure that they have an adequate holding area so the merchandise is there and ready for customer pick

Get Access