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Black Friday: Consumerism Minus Civilization

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Rural>City>Cyberspace by Nicholas Carr and Black Friday: Consumerism Minus Civilization are two essays written to show how modern times are changing our behavior. They both claim that we are losing some of our humanity. Although both passages seem to have a similar main idea they have many differences. Rural>City>Cyberspace and Black Friday: Consumerism Minus Civilization have different purposes, patterns, and are directed towards different audiences. Rural>City>Cyberspace’s purpose was to show its readers the effects technology is having on our brains. Our frequent use of technology is rewiring the way we think and behave. We are losing our capacity to empathize and be considerate of other’s feelings. While we are losing some of what makes …show more content…

Leonard believes Black Friday advertizing is getting out of hand. When people are being told by advertisers that their lack of sanity is acceptable they take advantage of it. Because people are being convinced it is normal to go a little crazy, they are losing pieces of their humanity and civilization. A cause and effect pattern is used in Rural>City>Cyberspace. Carr uses research gathered by the University of Michigan and psychological experiments to show the link between our environment and our brains. Constantly surrounding ourselves with stimuli does not let the brain relax enough to allow for contemplative thinking. The brain is adapting to process large amounts of information instead of concentrating on one thing at a time as a result of using …show more content…

The consumers the writer is reaching out to are Black Friday shoppers. He wants to call attention to how Black Friday ads promote insanity around the holiday season. Because the it is being promoted, consumers will think it is acceptable to lose a bit of their humanity and go crazy during the holiday shopping season. Someone who does not participate in Black Friday would not need to be shown the effects of over the top Black Friday advertising. Leonard is trying to prove to his audience that the types of Black Friday ads they are subjected to are making them insane; he needs to only to target Black Friday shoppers to get his point

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