Coffee is not just a drink. It’s a global commodity. Multinational coffee companies now dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil. While we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields. This conundrum is most evident in no place other than Ethiopia, the birthplace of coffee.
Black Gold (2008), a film by Nick and Marc Francis does a remarkable job of uncovering the scandalous, yet moving, story of Tadesse Meskela, one man on a mission to save his thousands of struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price after his realization that a previous buyer had been paying him pennies compared to what they made from the coffee.
Anyone who follows Tadesse as he travels to
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Black Gold is a film is a hard-hitting critique of the global coffee industry, which makes its viewers think a tad more deeply about what goes into bringing them that cup of coffee. After watching I became angry with the coffee stores at every corner and sorrowful for the starving families who keep the stores afloat a world away. The film gave me a want to do more for the unrepresented countries that suffer the same economic fate as Ethiopia – the want to help make a difference. Other cultural anthropology students will also gain the want to change and make a difference also, as they can see that Black Gold is an example of how that improving human rights can be as simple as paying more for your morning
The inoculate Fair Trade coffee beans which satiate consumers ' morning desire for a pick-me-up as well as bettering the lives of the growers begin their journey in the Northern highlands of Sumatra in the Indonesian Island chain. Trader Joe’s Fair Trade Organic Sumatra Coffee beans are grown on the small Indonesian island of Sumatra in the tropical South Pacific. Rather than being produced on large Multinational Corporation owned-and-operated plantation style coffee farms, this global commodity begins its journey from creation to consumption on small, several acre large plots owned, operated, and harvested by small-scale farmers in the
Coffee has not only impacted the world socially, but it provides financial means for many countries who export their coffee beans.
I researched Metropolis Coffee Company and the sourcing process that their beans took to get into their shop. In this case, the coffee beans were sourced from countries across South America and Africa. This exercise displayed how we directly influence other people in society through our consumerism. More so, this exercise raises concern to the issues surrounding low wages towards the workers of these food products as well as harsh work conditions they are exposed to. If we were aware of our consumer influence for supporting ethical companies, we could effectively work to support companies whose product comes from an ethical means of
From the New York Times the article: “Coffee’s Economics, Rewritten by Farmers”, illustrates how Kenneth Lander, a lawyer in Monroe, moved with his family to a coffee farm in San Rafael de Abangares, Costa Rica. Mr. Lander was looking for a more balanced life between work and his lifestyle. Mr. Lander started growing his own coffee from 12 acres of land that yielded 6,000 pounds of specialty-grade coffee beans a year. But in 2008, his financials started to dwindle, and he quickly struggled to support his family. Farmers in his similar financial situation usually turned to organizations like Fairtrade International who typically bailed them out, but for Mr. Lander, he sought out innovative ideas. He began to roast his own beans and sell them
Perhaps if we open a direct line from the U.S to coffee producing farms, allowing the major companies here to choose which source they get their beans from and who produces them. Coffee is “the second largest world
Ever since the first coffee bean tree was discovered in Ethiopia, the bean became a pleasurable commodity that spread quickly to Yemen and other Asian countries. It wasn’t long before it came to Brazil, becoming one of the largest coffee producing countries in the world today. Throughout time, people came up with brewing systems and coffee-making machines that made it easy to manufacture coffee but it wasn’t like that in the early 1800’s. Slaves came into Brazil and were forced to work in difficult labor conditions to collect and roast coffee beans.
The documentary Black Gold, is about the world coffee market and an Ethiopian fair trade cooperative. Ethiopia being the birthplace of coffee is the largest producer of coffee in the world, producing some of the highest quality of coffee beans in the world, like Harar, Yuban and Sidamo types of coffee. The significant problems pointed out in this documentary show what is wrong in the global trading system. Mainly, while most of us continue have our lattes and specialty coffees, the amount paid to the Ethiopian coffee farmers is so low that a lot of them have been forced to chop down some of their coffee fields and rely on other crops to help them survive. The Ethiopian people are malnourished; they have no clean water, no healthcare, and no schools for their families. As quoted in the film, “They are living hand to mouth”.
A author asked what Americans should know about the Colombian farmers, a response was, “Kelsey, please tell people that I come from a country where we work hard to give them the best quality of coffee we can give. We are honest. Tell them I have my health and my son and my family. (55) Workers in the Ivory Coast plead, “If we expect him [a son] to have a chance and not struggle as hard as his father an his grandfather and his great grandfather, we need to start valuing this generation of cocoa farmers as we value the fruits of their labor.” (117) This tactic worked because a majority of readers because readers can relate to. Finding out the truth about workers, their similar goals for their families as Americans, and their constant yearning for a better life is a huge factor that Timmerman successfully conveys. It is a main focal point within this part quarter of the book’s
In looking at the history of coffee through the book Uncommon Grounds, we have seen coffee move throughout the world. Coffee originated in Ethiopia and grown wildly that was discovered by a goat name Kaldi. It was first eaten as a berry, then boiled, then roasted and finally, grinded to what we now know drink today and have created new ways to drink it as well. Coffee is the second most traded commodity and is grown in the Southern Hemisphere and consumed in the Northern Hemisphere. Here in the United States, it is evident that Americans love their coffee and drink it many times throughout the day. It can be argued that the “world coffee supply would continue to grow, stimulated in large part by the seemingly bottomless American coffee cup.”
Euzhan Palcy’s 1983 film Sugar Cane Alley appears to be the traditional rags-to-riches story, but it actually explores problems involving race, gender, and class in Martinique during the 1930s. It is a story of colonial oppression in Martinique during this time. The film’s protagonist is a bright young man named José who is being taken care of by his grandmother Ma Tine. Ma Tine makes a number of sacrifices in order to make sure that José can continue going to school. She is his light, his hope, and his motivation. He works hard because he wants her to live a better life and not have to work so hard everyday. Jose is also guided by Medouze, his “spritual father”, and by Carmen, a young black man in his twenties who works hard and saves his money to follow his dreams of becoming a Hollywood actor.
Finally, global economic issues have an immense influence on the world of coffee. Throughout history there has been a pattern that coffee producing countries are economically worse off than those that are consuming the coffee. Pendergrast mentions that “in 1950 the average income in consuming countries was three times that of coffee-growing nations. By the late 1960s it was five times great” (270). With that said, many producing coffee countries were facing endemics and malnourished peoples because workers were receiving absurdly low wages thus placing them into poverty and human suffering (271). Specifically, although 90 percent of El Salvador’s exports consisted of coffee in the 1930s, they agonized from “‘low wages, incredible filth…[under] conditions in fact not far removed from slavery’” (168). Global economic issues of these producing countries lead to dictators easily gaining power such as those in Guatemala, Nicaragua, and Honduras (170). Not only was politics a matter that resulted from global economic issues, “the high interest rates from financial institutions and price [squeezes]” lead to the economic struggle of farmers like those from Colombia due to
The price of commercial coffee is controlled by the New York and London exchange markets where they decide the prices of coffee(Francis, 2006). Most of the buyers and seller that deal in the trading of coffee usually look at the New York market to make their decisions on the prices. Also the World Trade Organization is involved in controlling trade of commercial coffee, but these decisions and the way stuff is traded is controlled by developed nation and small undeveloped countries in Africa have to say or voice in
Suddenly, there is far too much coffee on the world market, and so the price falls sharply again. Some coffee farmers have to leave their farms and try to find other work, so that in the following years
Thus, Starbucks exploits the situation brought about through globalisation, as their "Workers earn two cents a pound for picking berries," says Eric Hahn of the Chicago-based U.S./Guatemala Labor Education Project, whilst ”Starbucks turns around and sells a pound of Guatemalan coffee beans for nine dollars” (Zielinski, 1995). However, Alex Singleton, a fellow at the Adam Smith Institute claimed that 'Starbucks has done more to lift coffee farmers out of poverty than almost anyone else - including Oxfam and the do-gooders,’ (Davis, 2008). Believing that "the answer to development is not large amounts of foreign aid [rather] it’s getting these countries to engage in the global market, and Starbucks helps that’ (Davis, 2008). Certainly, Starbucks has provided work for farmers living in poverty. Although, Starbucks relationship with the farmers was solely developed for the purpose of exploiting and using these farmers and their workers to gain maximum profit by paying $0.57 per pound of coffee sold to the farmers, that’s 2.2 per cent of the $26 per pound it sells for in the United States (Davis, 2008). Thus, not only are Starbucks exploiting the poverty stricken farmers of Guatemala through underpaying them, but they are also forced to work in virtual slave conditions in an unsafe and unsanitary environment. Hence, Starbucks uses the Globalised world to
The film highlights the fact that coffee is the most valued word commodity, second to oil. The beginning of the film shows the process in which coffee is made- from bean harvesting by workers in Ethiopia who make next to nothing, through several intermediated stages, and into the market. Although we spend countless amounts of money on coffee without thinking twice, the price that coffee farmers who produce this commodity are getting paid, is disgustingly low. Some of them have even been forced to walk away from their fields. There is no better place to see this