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Black Gold Anthropology

Decent Essays

Coffee is not just a drink. It’s a global commodity. Multinational coffee companies now dominate the industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil. While we continue to pay for our lattes and cappuccinos, the price paid to coffee farmers remains so low that many have been forced to abandon their coffee fields. This conundrum is most evident in no place other than Ethiopia, the birthplace of coffee.

Black Gold (2008), a film by Nick and Marc Francis does a remarkable job of uncovering the scandalous, yet moving, story of Tadesse Meskela, one man on a mission to save his thousands of struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price after his realization that a previous buyer had been paying him pennies compared to what they made from the coffee.

Anyone who follows Tadesse as he travels to …show more content…

Black Gold is a film is a hard-hitting critique of the global coffee industry, which makes its viewers think a tad more deeply about what goes into bringing them that cup of coffee. After watching I became angry with the coffee stores at every corner and sorrowful for the starving families who keep the stores afloat a world away. The film gave me a want to do more for the unrepresented countries that suffer the same economic fate as Ethiopia – the want to help make a difference. Other cultural anthropology students will also gain the want to change and make a difference also, as they can see that Black Gold is an example of how that improving human rights can be as simple as paying more for your morning

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