Black Gold, The Ethiopian Coffee Farmers

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As we delved into the activities of the rule making institutions (such as IMF, World Bank, and WTO), I’ve learned that the rules that these institutions are putting forward are not really made to benefit the living standard of the people. Instead, they are actually there to help corporations accumulate higher profits and produce benefits to the rich countries which controls the institutions. Throughout the films and readings that we’ve covered in class, we’ve found several examples of how these institutions and other entities are degrading the living standard of the ordinary people for the benefits of the rich western countries. Black Gold In the movie “Black Gold”, the Ethiopian coffee farmers were getting a low cost for their harvested Ethiopian coffee. Farmers were forced to live a living standard below the average norm because of the unfair compensation. Despite the fact that more than two billion cups of coffee were getting consumed every day(“Black Gold”) and coffee’s retail sales have increased from $30 billion to $80 billion every year since 1990 (“Black Gold”), the farmers were still not getting enough to establish the lives that they deserve. The primary cause of this unfortunate occurrence was the fact that the four major companies (Kraft General Foods, Nestle, Proctor & Gamble, and Sara Lee) that hold the majority of the market shares of coffee controls the international price of coffee due to the lack of international regulation(“Black Gold”). Also, the
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