Black Women In Sports

Before Title IX was signed by President Nixon on June 23 and went into effect on July 1 of 1972, both women and young girls were excluded from many activities that men and young boys were allowed to do. Since the passing of Title IX, women have excelled in all sports tremendously. This essay will argue that because of Title IX, women can now participate in various activities and sports. Title IX of Educational Amendments prohibits sex discrimination in any educational program or activity receiving any type of financial aid, and because of this enactment made by Congress in 1972, women have left their mark on sports history.

Women athletes are often exploited by marketers and advertisers who want to increase their revenues and bottom line sales. Advertisers focus more on the women’s “skin” and sex appeal rather than women’s athletes, leaving the impression that woman are not as talented in the sports as male athletes (Roenigk 1). Many spectators and advertisers do not take female professional sports seriously and think that female athletes play more for fun. Therefore, female athletes do not receive as much attention for their talent. Advertisers exploit women athletes by focusing on their looks and appearances. Advertisers focus on the female athlete’s sex appeal rather than talent (Julius 2). Those who are more talented can be drafted to play professionally where they receive a salary. However, marketers still focus more on male sports. Therefore, increased revenue continues as spectators buy tickets to watch professional male athletes. The female athletes continue to generate revenues from sex appeal and looks over talent. This professional salary in no way compares to the pay received by professional male athletes.

The topic of race in sport, particularly African Americans in sport, has long been a controversial yet, widely discussed matter. Human and social issues are never easy subjects to discuss or debate, and racial differences tend to provoke very strong reactions. To begin, we will explore those whom claim that black athletes excel in sports as a result of their biological make up. Of all players in the NBA, more than 75% of them are black; of all players in the WNBA, more than 70% of them are black; of all players in the NFL, more than 65% of them are black (Hoenig, 2014). Evidently, black athletes make up a vast majority of these sports in the United States. Athletes must be of elite caliber to have the ability to play at this level, so this

Over two decades have passed since the enactment of Title IX, a federal law prohibiting sex discrimination in federally funded education, including athletics. As a result of Title IX, women and girls have benefited from more athletic participation opportunities and more equitable facilities. Because of Title IX, more women have received athletic scholarships and thus opportunities for higher education that some may not have been able to afford otherwise. In addition, because of Title IX the salaries of coaches for women's teams have increased. Despite the obstacles women face in athletics, many women have led and are leading the way to gender equity.

The year is 1936, in Pasadena, California. A single mother works many odd jobs just to put food on the table for her five children. These children, all black, face discrimination every day. They, along with their minority friends, are rarely included in activities. The youngest of them, however, appears to have a great gift for sport. He is a shortstop for the baseball team, quarterback for the football team, and guard on the basketball team, and he excelled in all three. On August 28th, 1945, now a former college athlete and veteran, he had a meeting with Branch Rickey. That day, Jackie Robinson signed a contract to be the first black player in Major League Baseball. Of course, many black people have excelled in many areas. Though racism has always been a part of society, many black people have been able to make great accomplishments and are now celebrated for what they do.

Title IX of the Education Amendments Act of 1972 states,”No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance” (Vest and Masterson par. 1). Title IX has increased women’s participation in athletics tremendously. Before Title IX only 100,000 female athletes participated in high school sports; following the act, Title IX was issued more than 500,000 women participated (“Achieving Success Under” par. 2). Title IX has made progress by increasing the amount of participants and money spent with the women teams as much as the men teams. Even though the numbers are not

African American women have emerged as trailblazers in particular sports over the years, from track to figure skating, and basketball. The hard-won glory of women has paved the way for pioneers such as Alice Coachman, Wilma Rudolph, and Venus & Serena Williams.

Despite the color barrier being broken in 1947, the amount of African Americans in the MLB has been steadily declining for over two decades from nearly thirty percent to an all-time low of eight percent of the leagues players. The MLB has spent years creating think tanks and task forces attempting to figure out why this decline is happening and how to reverse it. Their biggest motivator is that the MLB has fallen behind both the NBA and NFL in popularity, with the African American fan base shrinking at the highest rate. There is a vast amount of opinions with varying reasoning from the sport being too white with an all-white viewership, to African Americans are drawn to more physical sports, there’s far too much bias and stereotypes involved

It is the year 2016, the United States has had its first African American president, gay marriage is legalized, and women and men are supposedly seen as equals in the workplace and educational institutions. It is important to note that while steps to equality have been made through the Equal Pay Act and Title IX, gender discrimination is still prevalent in society. The NCAA reported since 1988, in the 2007-2008 academic year, institutions yielded a net gain of 2, 342 women’s teams added to varsity rosters (Pickett, Dawkins, Braddock, 2012). There are now more than 174,000 female collegiate athletes thanks to Title IX (Koller, 2010). Though there has been a substantial increase in female athletic participation, this number is still nowhere near the participation of male athletes. Many women still do not participate in sports due to discrimination and the concept of equality in Title IX could potentially affect women’s interest in athletic participation.

Men and women who chose to engage in sports from which they would traditionally be discouraged because of their gender, particularly as professionals, redefine the sport. The social and cultural "costs" are not the result of the individual's participation, but rather the way in which sports have been socially, politically, and economically constructed. Gender is only one of the few ways in which people are categorized according to their proficiency for some athletic activities. Race and class are also factors which may prevent individuals from engaging in sports that have been traditionally excluded to them. Socially constructed notions of race, class, and sexuality compound the way in

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

Although it is not expected that women be marketed to in the exact fashion that men are, it is understandable that a woman would like to be treated as more of an equal. When asked about her opinion on marketing to different genders, Shelley Rider stated, “although a talented professional should be capable of successfully marketing to both sexes, it is vital to a company that both sexes are represented in a board room where decisions are made. From my experience in marketing athletic apparel for Champion, I have found that the most successful and effective marketing strategies come from groups with both men and women present.”

The sports world has been a new area where women are recognized. In previous times women’s sports were almost non-existent. In schools many girl teams did not receive adequate funds for uniforms and equipment. Boys sports were much more popular, such as football or basketball. If a girl wanted to play a guy sport she would be labeled as a

In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of today's cultural ideal of women.

Today, women are the ones who make the choices when coming to making purchasing decisions in a household. Also, women are gaining control of wealth and purchasing power (Time Magazine, n.d.). Their spending power can change and should change how businesses market their companies. Places that may provide cars, electronics and traveling are mostly targeted for men and women that may be neglected in the development of these products and the marketing. Some businesses are now marketing towards women as well such as sports businesses. This may be because NFL fans consist of 44% women (Time Magazine, n.d.), and 50% of products typically marketing to men are