Blackberry Limited And Its Effect On Business Essay

RIM has a wide range of customers and established in many developed countries which can gain its brand image among its competitors. As RIM is responsible for innovation of high technology products, there is an effective R&D in RIM to make RIM stay competitive in smartphones industry. A strong relationship between RIM and its service providers showed one of RIM’s core capabilities.

The provision and use of personal protective equipment could include using gloves, glasses, earmuffs, aprons, safety footwear, dust masks.

- There are plenty of hardware component manufacturers for cellphones but BlackBerry’s operating system is complicated therefore it limits the number of software developers that will work with them.

Making hundreds of millions of dollars, RIM is blowing other competitors out of the water with huge demands for their products. Skipping almost a decade to 2007, when RIM’s subscriber base jumps to 8 million and revenues double to over $3 billion. That same year, RIM becomes Canada’s most valuable company, surpassing Royal Bank of Canada’s market worth on the TSX. BlackBerry’s innovation is what started the company and continues to improve it. Canadian inventions like the first telephone, Java programming language and the famous Canadarm required great innovation, like BlackBerry, to make them prominent and to stand out from the rest of the world. In conclusion, BlackBerry’s bold features and breakthroughs in telecommunications have shaped our mobile experiences we have

The operating system developed for BlackBerry devices was ( BlackBerry OS ) which is a proprietary multitasking developed by RIM. The operating system is designed for use of input devices such as the track wheel that makes you go up and down over the desktop in the screen ,track ball, and track pad of the phone. this system allows you to complete easily wireless activation and synchronization with exchange emails, time calendar, tasks should done, important notes and people contacts.

BlackBerry, previously known as Research in Motion (RIM), is a global company in the telecommunications industry. Founded in 1984, the company saw huge success in the early age of the smart phones. The company offers various cell-phone related devices as well as enterprise services, including security. Although BlackBerry’s cell phone success has dwindled in current years, its new CEO, John Chen, has made steps to improve profits and change the company’s focus to enterprise software suites and security.

This paper investigates two problems (a software and hardware) with at least five usability problems which are solely poor user experience knowledge, interactions and poor systems. As a result, this paper identified the following systems: 1. BlackBerry Operating System (OS) as a software problem and 2. BlackBerry Curve 9320 as a hardware device problem. This paper will furthermore describe both the issues in detail and provide possible solutions to the identified problems. The following table provides you with a summary of problems for each system identified in this

Primarily, RIM is well known for developing Blackberry, a cellular smart phone that was established in 1984. Blackberry is one of the very few cellular device companies that introduced and supplied people

In 1997, RIM went public with a listing on the Toronto Stock Exchange and raised $115 million from investors (Hempel, 2009). The following year, it made RIM made history again when it introduced the first Blackberry: The RIM 386. The first of its kind, it was a PDA organizer and had the ability to synchronize with corporate emails. This was beginning of their rule in the corporate world. Their products became synonymous with business electronics (“Research In Motion,” 2003). The following year after that, the company introduced its first BlackBerry brand e-mail device, a bulky rectangle with a narrow screen that ran off one AA battery (Hempel, 2009).

Hardware features: BlackBerry has a few good hardware features like durability and excellent battery life. Superior

Research in motion manufactures two smartphone Blackberry Z3 and Blackberry Q10. The fixed cost is $50000 per month. The company expects the sale of phones as 20% and 30% respectively.

In 2009 the company greatly improved usability by upgrading the screen on the phone and introducing a new user interface as well as improving web browsing controls. In 2009 RIM also announced the BlackBerry App World for easy purchase and downloading of BlackBerry compatible applications. (Research in motion, 2010)

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

▪ BlackBerry product first launched in 1999 ▪ Wide range of Wireless Service Providers (AT&T, Verizon, Sprint and all major global providers) ▪ 41 Million units sold in 2009 ▪ 80+ Million units currently in use globally

For this particular assignment, the manufacturing company to be analyzed is the Blackberry Corporation. Blackberry, in my opinion, was the most influential company in developing smart phones. Smart phones were initially considered as business devices, but as the product developed, now it is considered a requirement for most cell phone users. The problem with Blackberry is that it got trapped on developing the “business model” devices, rather than fulfilling the requirements of customers. Once focused on professionals who used the devices for work, now Blackberry needs to gear their attention to fulfilling customers’ demands regardless of their age and their reasons for use. The company needs to focus on implementing a wide variety of software and hardware enhancements to fulfill the needs of a now larger range of customers.