Blackberry Limited Is A Consumer And Enterprise Electronics Manufacturer And Communication Services Provider

Mike Lazaridis founded RIM in 1984, while studying electrical engineering and computer science at the University of Waterloo. RIM was an electronics and computer science consulting business, that later focused on developing technology for the wireless transmission of data, such as email and text messages.

• Establish the product’s price. The Watch Phone was launched in Europe for US$1,290.00 with a mandatory signing of a 12- to 24-month carrier contract. LG successfully re-branded its position as a higher-end manufacturer for home electronics. This would permit the product to be priced as high as or higher than the Apple iPhone’s introduction in to Canada. The cost to purchase the BlackBerry Tour is CAD$700 and Verizon’s 2-year contract reduces this to CAD$200. The Apple iPhone launched with a price of CAD$223.00 based on a mandatory 3 year contract with Rogers/Fido, and no outright purchase option. The LG Watch Phone will be launched with a skimming strategy enhancing it as a quality item, garnering exclusivity and prestige.

RIM has a wide range of customers and established in many developed countries which can gain its brand image among its competitors. As RIM is responsible for innovation of high technology products, there is an effective R&D in RIM to make RIM stay competitive in smartphones industry. A strong relationship between RIM and its service providers showed one of RIM’s core capabilities.

- There are plenty of hardware component manufacturers for cellphones but BlackBerry’s operating system is complicated therefore it limits the number of software developers that will work with them.

A management decision problem and a marketing decision problem. Management decision problem consists of questions that will help change and rectify the situation such as how to increase sales? While a marketing decision problem for Blackberry consists of How to make Blackberry in itself more appealing compared to its competitors such as IPhone and Nexus? What do the consumers want in a Blackberry when it comes to the applications and tools? How to make Blackberry more adaptable? What is the top priority in a smartphone that the target market wants to see and be able to use? What are the consumers’ expectations when it comes to a smartphone they prefer to use? Have consumers been affected by bad publicity or believe that Blackberry is not innovative anymore? One of the biggest problems might also include, as mentioned above, their change of target market to only corporation. Blackberry Ltd.’s last move to desert its consumer business and pay attention on selling products to companies is a risky bet that it can hang on to ground that is hurriedly eroding. Once consumers grew addicted to using other phones such as IPhones in their personal lives, they now wanted to be able to bring it and use it at work too, which again pushes Blackberry into the

According to the article “BlackBerry Posts Loss as Phones Go Unsold”, BlackBerry performs a poor performance. Business has a quarterly loss in 2013 for $965 million. The revenue had drop 45% that down to $1.57 billion from $2.86 billion compares with a year earlier. BlackBerry lost $248 million, or 47 cents a share, and analysts forecast 49 cents a share loss for the quarter ended August 31. The net loss is $235 million which excluding inventory charge and restructuring charges in the latest quarter. The cash position also down to $2.6 billion from $3.1 billion at quarter-end. Smartphone maker report a hefty operating loss of nearly $1 billion charge on inventory of unsold phones.

Making hundreds of millions of dollars, RIM is blowing other competitors out of the water with huge demands for their products. Skipping almost a decade to 2007, when RIM’s subscriber base jumps to 8 million and revenues double to over $3 billion. That same year, RIM becomes Canada’s most valuable company, surpassing Royal Bank of Canada’s market worth on the TSX. BlackBerry’s innovation is what started the company and continues to improve it. Canadian inventions like the first telephone, Java programming language and the famous Canadarm required great innovation, like BlackBerry, to make them prominent and to stand out from the rest of the world. In conclusion, BlackBerry’s bold features and breakthroughs in telecommunications have shaped our mobile experiences we have

BlackBerry, previously known as Research in Motion (RIM), is a global company in the telecommunications industry. Founded in 1984, the company saw huge success in the early age of the smart phones. The company offers various cell-phone related devices as well as enterprise services, including security. Although BlackBerry’s cell phone success has dwindled in current years, its new CEO, John Chen, has made steps to improve profits and change the company’s focus to enterprise software suites and security.

Mike Lazaridis and Jim Balsillie, co-CEOs of Research in Motion (RIM) has been accosted with an inevitable crisis situation. In an article from Charles Arthur (2013) of The Guardian newspaper has stated that, “three days RIM engineers worked around the clock to fix the widespread technical outages from their server networks.” When a predicament situation arises management has to squash the circumstances that manifested from the problem. However, BlackBerry® executives were only providing a lack of concise statements to the public, causing frustration over the exacerbated circumstances, many consumers have become increasingly anticipated of the newly launch of the Apple iPhone 4. The CEOs have conferred the challenging situation of how RIM should

Research in motion manufactures two smartphone Blackberry Z3 and Blackberry Q10. The fixed cost is $50000 per month. The company expects the sale of phones as 20% and 30% respectively.

Research In Motion (RIM) is a Canadian multinational telecommunications company that designs, manufactures and sells cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011, RIM announced that

RIM has had a rash of bad press due to failures in its email system as well as its product and management strategy. RIM has suffered two major disruptions of service in 2009 and 2011 that have tarnished the touted reliability standard that has been a standard marketing tool for BlackBerry devices. In 2011 alone, RIM stock dropped more than 50% due to a series of product errors and profit warnings. (Sharp & Prodhan, 2011)

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

Apple could make future strides in the smartphone industry, if it can figure out a way to steal away some market share from BlackyBerry users. Many business users prefer the BlackBerry to all other smartphones in the industry.

▪ BlackBerry product first launched in 1999 ▪ Wide range of Wireless Service Providers (AT&T, Verizon, Sprint and all major global providers) ▪ 41 Million units sold in 2009 ▪ 80+ Million units currently in use globally