Blackberry turnaround strategy

5482 Words Jan 31st, 2014 22 Pages

BlackBerry Turnaround Strategy

Submitted To: Submitted By:
Prof. M. K. Seshasayee Abhishek Gupta (01)
Abhishek Mehrotra (03)
Project Guide Devanshu Gupta (19)
Prof. Bidyanand Jha Giteshwari (23)
Toushi Godra (92)

Kirloskar Institute of Advanced Management Studies, Harihar


A work is never a work of individual or a Team. We owe a sense of gratitude to the intelligence and co-operation of those people who had helped us and make us understand what to do from time to time completion of our Capstone Project.

We are sincerely thankful to all the faculty and students of KIAMS for their consent, encouragement, and warm response and for
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The Company 's BlackBerry Curve series include BlackBerry Curve 9350/9360/9370 and All-Touch BlackBerry Curve 9380 Smartphone. The BlackBerry PlayBook tablet features the BlackBerry PlayBook OS 2.0. The BlackBerry PlayBook offers a seven-inch high definition display, a dual core one gigahertz processor, dual high definition cameras, multitasking and a Web browsing.
The company introduced its first BlackBerry device in 1999. For e-mail-obsessed Wall Streeters and other corporate users, it was a godsend. BlackBerry pioneered “push e-mail,” meaning that users simply received their messages when they were sent, instead of having to constantly check for new e-mails. BlackBerry’s QWERTY keyboard was like an epiphany: no more pecking at a numeric keypad to eke out messages. In the years that followed, the BlackBerry keyboard spawned a whole generation of dual-thumb e-mail warriors.
As the BlackBerry exploded in popularity, especially among business customers, the company became Canada’s most valuable firm, leading some to dub Waterloo Canada’s Silicon Valley. But while BlackBerry was resting on its laurels atop the corporate mobile market, Apple and Google were laser-focused on the consumer market, which they correctly predicted would drive Smartphone adoption. In January 2012, BlackBerry announced that its co-CEOs Jim Balsillie and Mike Lazaridis would step down and be replaced by Thorsten Heins, a
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