Blackberry vs Iphone

4557 WordsApr 4, 201319 Pages
Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences. The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s…show more content…
The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1.3 COMPANY BACKGROUND 1.3.1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999. The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of instant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding. Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone

More about Blackberry vs Iphone

Open Document