Blackmores Business Analysis Essay

1260 Words Dec 20th, 2012 6 Pages
Business Analysis on,
Blackmores Ltd

Table of content

Introduction 2
Strategic business units 3
Internal Environment 4
External environment 6
SWOT analysis 6
References 7


Blackmores Limited is an industry leader in both natural health and research, basing its principle activity on the development and marketing of health products and natural supplements; and it has been an industry leader in Australia for more than 70 years. The Company had its beginnings in the 1930s. The company currently has over 150 products, catering for all areas in natural health and vitamins.
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The online market is the target for Blackmores in order to gain more market share, inform information to customer and various benefits.

External environment

In the VDS market, it currently face little competition from fortified food or fresh and drinks in Australia; however, the market is fragmented with plenty number of suppliers, including Blackmores, Sanofi-Aventis, Harron Pharmaceuticals and also Nature’s Way. Furthermore, the stricter legal from the government to control the items in this industry which leads limit the potential for growth in the Australian market.

On the other hand, there are several factors that drive this industry. First, The level of healthcare expenditure is increasing measured by the Pharmaceutical Benefits Scheme (PBS) in this instance is of fundamental importance to the industry. Secondly, the demand for pharmaceuticals varies directly with the age of the population due to the increased risk of disease. Australia has an ageing population and as the baby boomers become older, demand for pharmaceuticals will increase (2012, Arna Richardson). Lastly, one variable indirectly influencing the level of demand for the products wholesaled by the industry is the level of general
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