Blink Book Review Essay

1969 Words Dec 11th, 2006 8 Pages
Blink is a book that analyzes the way people make decisions. According to the author, Malcolm Gladwell, people use one of two strategies to come to a decision. The first strategy is a conscious one. When using this strategy, people think about what they have learned and develop an answer. The second is an unconscious strategy in which a person's brain reaches a conclusion in a matter of seconds, often times without awareness. These conclusions are what we generally refer to as hunches or instincts and, it is the development and reliability of these types of conclusions that Gladwell focuses on in this book. In doing so, Gladwell sets out to accomplish three tasks. The first is to prove that decisions made very quickly can be as …show more content…
Now, most members of a board of directors would never admit to having a bias toward tall males. However, this research states otherwise. Most rational people would agree that short people and tall people are equally capable of making sound business decisions. However, if this is the case, why is this population of CEO's dominated by a minority of American males? It is Gladwell's argument that these types of biases live in the human unconscious and people act on them without even realizing it. From our readings in the text, we have learned that a stereotype is the belief that all members of specific groups share similar traits and behaviors. Gladwell's research suggests that, whether knowingly or unknowingly, people who hire for positions of leadership consider height to be a trait of successful people.
If managers are to put Gladwell's theories into practice, they must abandon a certain degree of top-down decision making. In our textbook, Greenberg defines top-down decision-making as an approach that puts the power to make decisions in the hands of managers, leaving lower level workers with little or no opportunity to make decisions. Gladwell also recognizes that in order for people to make effective split-second decisions, they must be given the right set of inputs. In other words, employees must be properly trained before they can trust their instinctive decision making ability. However, once employees have been given

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