Blink : The Power Of Thinking Without Thinking

1724 Words7 Pages
Majed Osman
ENTR 305 – Creativity and Innovation
Book Review
October 2015

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Whilst entering a bar that your friend recommended, a shady looking guy brushes your shoulder and gives you a strange look, you immediately develop a sense of discomfort and question your friend’s taste in bars. What do you do? You decide to walk in anyway and ask for a drink, a stranger then sits next to you and starts to engage in conversation. You are immediately attracted to this person and develop a sense that they are cultured and educated. Do you respond? What do you say? As the night closes this person asks for your number and suggests meeting again soon. You trust their intentions but you just met them, do you give them your number?
Whilst reading this scenario you may have noticed that you were constantly presented with situations where your mind was forced to jump to a set of conclusions and make a decision in the space of about two seconds. Blink is a book about those two seconds, about thinking that happens in the blink of an eye, thinking that Gladwell refers to as rapid cognition. You’re probably thinking that ‘rapid cognition’ is just a fancy way of saying instinct or intuition, so you may argue then that this book is simply about that; intuition. Whilst you may not be wrong, you’re not right either. In fact, intuition doesn’t even appear in the book. Gladwell refers to intuition as that gut feeling, emotional,
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