Blockbuster Vs Netflix

613 Words3 Pages
Reading the article, “Blockbuster vs. Netflix,” I thought it was very interesting. I never really understood the reasoning behind Blockbuster’s failure; so after reading this, it was clearer to me. Blockbuster and Netflix are both companies that provide rental videos to their customers, but do it in a way that’s somewhat opposite from one another. Throughout this article it was determined that each company had a core value proposition, a target audience, the reason why one business was more successful that the other, and how Netflix has evolved since this article was written. Blockbuster and Netflix has a core value proposition and a target audience within their business. Blockbuster’s core value proposition was to gain consumers through

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