Starting a Company Blog Part 2
Written by Janet Gershen-Siegel
In Part 1, I talked about getting a platform for blogging. But now you may be wondering: I’ve got this great Wix or Blogger or Tumblr or WordPress blog and – help! – I have no idea what to put in it. No worries.
Basic Look and Feel
A blog has a certain look and feel to it. Just like your overall website, it benefits from a certain degree of branding. Let’s say your company is Green’s Trucking. If it is, then it makes sense to use the color green in your design, and you probably already are. A blog is a good place for your logo and for other imagery which evokes your company. In our trucking company example, there could be pictures of the trucks or the drivers or the routes.
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But if you’re topping 1,000 words regularly, then see if you can split up those posts.
SEO and Plugins
If you are using WordPress, then you can get plugins to do a lot of this. But if you aren’t, don’t fret! You can do some of this on your own. I’m talking about Search Engine Optimization. Without going into more depth than necessary (SEO is really its own blog post), SEO is essentially where you tell search engines and readers what your blog post is about. If you are writing a blog post about the goods in your candy shop and your post is about licorice, you should not be adding photos of lollipops. Keeping on topic – and keeping the topic clear – will stand you in good stead. This means your title, your image titles, your key phrases, and even your headers and subheaders should reflect your topic.
Writing
While it’s not really possible to teach anyone how to write in just one blog post, writing for a blog can be as easy or as difficult as you make it. Your main goal is to get information across and do so in a clear manner. If your audience is well-read, then you might be able to get away with overly technical jargon. But if they aren’t, then figure out how to use easier to understand terms. This isn’t so much to dumb it down; it’s more to keep the writing accessible. Case in point: let’s say you’re writing for a law firm. Blog posts targeting other lawyers will probably be written differently from blog posts targeting potential clients. Or you
A blog (short for Web log) is a type of Web page that features entries that provide a commentary on a single subject (the benefits of recycling household garbage) or a particular genre (politics, religion, green living, fashion, and so on). Blogs are essentially online journals, often written by a single person. Postings to blogs are not necessarily in any particular order but rather reflect what a blogger (a person who creates and maintains a blog) is thinking about at the time.
Write down what makes your blog unique from others. You want a clear value statement that will intrigue partners.
The beauty of social media is that there is truly a different platform to suit your personal tastes, interests and needs. Ideally, you want to be actively engaged on multiple platforms, to help spread your reach. The reason for this is because some people utilize Facebook, but they don't necessarily use Instagram or Twitter. So versatility is key, if you want users to stay interested and engaged.
The blogs all have a strong purpose, which is fulfilled through there posts. They all allow for communication which is necessary for a blog. Readers need to be able to communicate or leave comments for the author. The first two blogs, are just overall better formatted. It allows for the reader to more easily access multiple blog posts without have to spend too much time searching for information. This features of the first two blogs must appeal more to the intended audience. Fleurdeforce readers must get frustrated having to view page after page without being able to simply search for the post. Though overall, these are three strong blogs that understand their audience, the genre, and context. This allows them to stand out in the beauty blog world, and have thousands of
The introduction of Web 2.0 has given companies the opportunity to interact and exchange ideas within the company and also externally with customers. Blogs have become a social media tool for organizations that promotes internal collaboration between employees as well as developing
The evolution of streaming music platforms has been a curiosity of mine for the past several months. As a user of both Spotify and Soundcloud, I find myself not only attracted to their service, streaming audio content, but also the dynamic communities formed by their active users. The prevalence of the social web, combined with the music’s unique ability to bring people together, creates a compelling niche—one where like minded individuals can share, relate and discuss the content consumed. In this blog I’d like to investigate two of today’s most popular music platforms and how they could be used as an advantageous tool for supporting an online community.
When Chesney, my soon to be wife , and I were dating, we decided that after I went to college and became a doctor, we would become missionaries. Now that doesn't mean that we would have to live in another country for years at a time. We would simply go to foreign countries those specifically without Bibles, and serve there for two to three months at a time. More specifically, we would smuggle Bibles into that country.
Fashion blogs have a very similar content to fashion magazines, giving opinions about new trends and apparel. Retailers in the fashion industry have even started their own blogs to promote their products to persuade people to buy their products.
Briefings generally felt unexciting and ostentatious, telling those going on liberty where they could and could not go to be safe, mainly, no brothels. Sailors, most of them, tend to look for their next adventure in bed. The brief was very specific and sailors were urged not to pursue sexual exploits, between the likelihood of getting a disease or finding out the woman you ‘meet’ is not actually a woman.
Blogging can have many different formats and purposes, but all blogs share something in common. They are a way of communicating with an anonymous audience. If you own a company and have a blog, you are likely to drive much more business than a company without a blog. It’s a way to communicate your expertise in your field in a way that people who don’t subscribe to your newsletter can discover via online searches. Thanks to SEO, search engine optimization, the keywords in your blog can get you noticed by people you never thought you could reach, and the difference to your bottom line can be astounding.
Writing content is about relevance. How does this content benefit the reader? Include a mix of helpful content and how-to's with company news, product/service updates and accolades. Straying away from the company's products, services, mission and reputation is not an option.
Shit. I was so confused at this point. I heard Jaeden and Ayla walk out of their rooms and they had confused looks on their faces. Finn and I quickly stepped away from each other and saw as the police walked out of their vehicles. What the hell was going on? “Y/n, Finn? Why are the cops here?” Jaeden asked confused. “I have no idea. I was just here uh-getting a snack and I hear them.” I told him trying to avoid the fact that I was about to kiss Finn if they had not interrupted. Suddenly, we heard a loud banging on the door and me looking more mature than everyone there went up to answer the door.
In the year 2990, the Geneva Convention banned all war. This supposedly impossible declaration was caused by one man. Kira Hanate demonstrated incredible power that had terrified the world. He was able to create and destroy at whim. The entire russian submarine fleet was destroyed in an instant. This terrified the world and put it into his control. If any military tried to amass an army to fight him it was destroyed immediately. On New Year's eve, he projected his face across the sky of every country. He was a man in his 40’s who had a very handsome face with an all white goatee. He declared all large scale wars illegal and told political leaders he would give them a different way to settle disputes. This entailed providing every country
It was New Year’s Eve. We finally made it down to Times Square around 10:30 PM and we couldn’t move. People were everywhere and it seemed like motion just stopped for a moment. I was frozen among an endless sea of appendages and cheap cologne, and I was mesmerized. I looked up and was instantly captivated by all of the signs, all of the screens, the screaming fundamentalists who prophesied the end of the world, and the people dressed up as Elmo and his supporting Sesame Street characters. The plethora of things meshed into a tsunami wave of sensational overload, and I loved it. I can’t vividly recall a single sign I saw, person I heard, or advertisment I read, but I can vividly remember the feeling of awe that was evoked within me from all
A blog is a journal in which people write, often in a brutally direct way, about their observations, experiences, idea, and passion. Then they open it to the public, worldwide. A blog can be about a range of topics, whatever the writer is thinking about. Or it can be on a narrower topic, such a politics, education, technology, popular culture, or humor. Some blogs read like online magazines, with reports and commentaries about new developments. Most blogs are personal, but a good number are business-oriented. Like Web sites, blogs can include pictures and links to other Web sites. Unlike Web sites, new entries go on top of the page, pushing previous entries down.