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Blog Essay

Decent Essays

Starting a Company Blog Part 2
Written by Janet Gershen-Siegel

In Part 1, I talked about getting a platform for blogging. But now you may be wondering: I’ve got this great Wix or Blogger or Tumblr or WordPress blog and – help! – I have no idea what to put in it. No worries.
Basic Look and Feel

A blog has a certain look and feel to it. Just like your overall website, it benefits from a certain degree of branding. Let’s say your company is Green’s Trucking. If it is, then it makes sense to use the color green in your design, and you probably already are. A blog is a good place for your logo and for other imagery which evokes your company. In our trucking company example, there could be pictures of the trucks or the drivers or the routes. …show more content…

But if you’re topping 1,000 words regularly, then see if you can split up those posts.
SEO and Plugins

If you are using WordPress, then you can get plugins to do a lot of this. But if you aren’t, don’t fret! You can do some of this on your own. I’m talking about Search Engine Optimization. Without going into more depth than necessary (SEO is really its own blog post), SEO is essentially where you tell search engines and readers what your blog post is about. If you are writing a blog post about the goods in your candy shop and your post is about licorice, you should not be adding photos of lollipops. Keeping on topic – and keeping the topic clear – will stand you in good stead. This means your title, your image titles, your key phrases, and even your headers and subheaders should reflect your topic.
Writing

While it’s not really possible to teach anyone how to write in just one blog post, writing for a blog can be as easy or as difficult as you make it. Your main goal is to get information across and do so in a clear manner. If your audience is well-read, then you might be able to get away with overly technical jargon. But if they aren’t, then figure out how to use easier to understand terms. This isn’t so much to dumb it down; it’s more to keep the writing accessible. Case in point: let’s say you’re writing for a law firm. Blog posts targeting other lawyers will probably be written differently from blog posts targeting potential clients. Or you

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