Blossoms Garden Centre

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Gardening as one of the key features of post World War II revival for promoting a better and healthier UK, many related journalism, books and programmes appeared since 1960s. Blossoms Garden Centre is a family business which was founded in Glasgow in the mid 1960’s, providing a variety of products that includes garden plants, tools and chemicals. Blossoms has already established a good reputation in the market because of its high quality, product diversity and experienced employees (PMM, 2017). However, it currently experiences some problems which lead to a decrease of revenues and profits. The aim of this case study is provide recommendations to Blossoms generate more profits. Therefore, this case study analyses the current situation and explores
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