Blue Apron Case Study

Target Corporation 's social responsibly commitment area for the employees, customer and communities are creating positive shopping experience, making Target Corporation a great place to work, and support the community. Positive experience includes selling clean natural products and organic and sustainable product better for human beings. The “Simply Balanced” is certified organic food that will not contain harmful Tran-Fats or any of food additive ingredients, and the plant based food are GMO-free (CSR, 2014). Target Corporation sells a resource responsible product by working with a supplier that helps to sustain food supply including seafood that is traceable. It designs a packaging using recycle and renewable material and reduces overall material thus reducing waste. This helps to protect the product and positive impact on the surroundings and environment.

Introducing an environmentally friendly way of purchasing foods that also tackles the current organic, fresh and healthy food trend, ZWM plans to win market share by having existing consumers in the market-place change their purchasing behaviour. The way in which the company plans to achieve this is by triumphing over their opposition through a strong environmental platform, which appeals to the conscious of their clients. ZWM also plans to bring a fundamentally new idea to a what is a saturated food

Throughout the US there has been the big concern of where the food we eat comes from and if it is healthy. Everyone wants healthy food, yet we fail to eat the healthy food that is right in front of us, instead we eat industrial made food that causes the death of thousands of people each year. In the Omnivore’s Dilemma by Michael Pollan, you explore the pros and cons of our five main food chains; industrial,industrial organic, organic, sustainable, and hunter gatherer. In all ways, the sustainable food chain is the best food chain to feed the US. Animals and plants are developed naturally without any chemicals or pesticides and all of the produce is grown and sold locally and harvested by hand.

The organic food industry has seen a huge spike in growth that is expected to continue into the future due to an increase in consumption. This will provide Whole Foods Market with huge opportunities. In addition, a wave of ethical and responsible consumption has swept across America. Whole Foods’ decision to pursue sustainable activities will certainly give consumers an added incentive to purchase its organic products.

Besides being the first nationally organic certified grocer in America, Whole Foods has always been on a green mission. It was the first chief retailer to use wind energy to satisfy 100% of its energy requirement. Through the use of recycled materials and the usage reduction of the use of toxic gums and virgin materials, it strives for ecofriendly building techniques in construction of its stores. Some of its stores also evade the emission of 1,650 tons of CO2 by putting solar energy to use. Additionally, it supports farmers who exclude the use of toxic pesticides and

New England Seafood Company is a leader in the northeastern United States in harvesting and processing seafood. The company’s senior executives believe that there must be a change in the corporate strategy to maintain their competitive advantage, as foreign producers are affecting their current yields. Currently, New England Seafood Company operates in the Atlantic Ocean and Gulf of Mexico dealing exclusively in saltwater fish. Management feels that a move into the freshwater fish sector will provide the company with a new directive and future stability.

A significant point is that Polyface farm owner Joel Salatin does not sell his own beef. The reason he doesn't sell his own beef is because shipping it is horrible for the environment. After farmers slaughter the animal and get the beef or meat ready to be sold they then have to ship it on a truck to a local foods store or fast food place. Once they do that they have already wasted tons of fossil fuel and that causes tons of waste and pollution. This point is significant because so many “organic” food companies claim to be organic. But really they aren't, yes they may grow the food without any chemicals but shipping to food is 10x worse because of the pollution it causes. Polyface farm is truly doing it the organic way because they aren't

Grey Plume is a sustainable restaurant in Omaha, Nebraska. They are the “First Restaurant in the world to meet the SustainaBuild™ Standard, First 4-Star Sustainabuild™ Certified Green Restaurant®, First Certified Green Restaurant® in Nebraska, One of the Nation’s Greenest Restaurants, One of the Nation’s Most Sustainable Restaurants.” They are encouraging people to not waste food. They are also showing them how to properly use food instead of blindly encouraging them to cook their own meals. The Grey Plume Team visits all of the farms and growers to make sure the farms are sustainable and waste free. When meals are ordered they prepare them right there instead of guessing on how much will be sold and preparing it the night before. This saves

For example, for fitness enthusiasts and health-conscious individuals, it may mention the health benefits of organic eating while promoting itself to environmentalists as a company that does not engage in genetic modification. In addition to this, Blue Apron may reach out to dietary niche communities, such as vegetarians, within their own specific social hierarchies. Currently, Blue Apron maintains its attractiveness by these means (“Blue Apron: Fresh”). However, there is still a segment of the market that has unrealized potential: that of the ultra-health conscious. Indeed, there are some companies that provide customers with healthier options, threatening Blue Apron’s market share (Lazzaro, 2017). Should Blue Apron achieve a significant economy of scale relative to its market, however, it may find its best ability to compete with firms such as Amazon may be in this

Clearwater Seafoods is one of the largest companies in North America and it was founded in 1976 by business partners John Risley and Colin Macdonald. Marine Stewardship council (MSC) grew to become North America’s biggest shellfish harvesters and the leading global provider of premium certified shellfish. They are also the largest holder of shellfish quotas in Canada. Their operations are located in Canada, Argentina, United Kingdom, and China, however they market and sell globally to over 40 countries. MSC operates a fleet of traditional and state-of-the-art factory vessels and processing plants throughout Eastern Canada. The company focuses on providing premium quality, wild, sustainable seafood, second to none. The mission statement is “Together we are building the world’s most extraordinary, wild seafood company, dedicated to Sustainable Seafood Excellence.”

On the level of the end product there is very intense rivalry without a lot of cooperation. Every seafood brand will try to be the preferred brand for its customers.

A. Executive Summary: Neptune Gourmet Seafood is currently struggling with what appears to be a temporary problem of excess inventory. A combination of new coastline regulations and an investment in new fishing vessel technology and freezer trawlers has increased their average catch size while demand in the current segment has not grown as quickly. The Neptune management team is faced with a decision of how to clear out its excess inventory that is not moving fast enough under its Neptune Gold branding. My recommendation is to launch a mass-market product under a different product line in order to monetize excess inventory and position Neptune to capture more of the North American seafood market share. Going forward

Blue Apron Holdings Inc. (APRN) has decided to go public, they plan on pricing their stock at $10 a share. The only problem with this is that a week ago, they disclosed that the stock price at its initial offering (IO) would be within the $15-17 range. This deflation in pricing doesn't come without a reason, companies simply are attempting to be more cautious when they announce they are going public. (SNAP) which is Snapchats parent company was extremely overvalued at the time of its IO, and this lead to its demise, (SNAP) started off at around the $27 mark, and now, six months later, it is down nearly 50%. (APRN) is a meal kit provider, from 2014-2016 , sales rose nearly tenfold to $759.4 million. This looks very good on paper, but with some digging, we can see that the company isn't profitable. Their losses have swollen up to $59.4 million last year. Marketing costs for the company sit at about $144.1 million which is a considerable amount. Also, they are having trouble with their customer base, 60% of their subscribers end up quitting the service after just six months. If we look at the stock price of (APRN) today, we can see that they, just like (SNAP) are tanking. Three months since they went public at $!0 a share, they now are sitting at a mere $5.19 a share.

Blue Apron: (1) Blue Apron is an online meal subscription service that delivers a pre-selected choice of meals every week with their recipes and pre-proportioned ingredients. (2) Blue Apron creates a meal plan, supplies the grocery for each mean along with their recipes directly to the customer, reducing the need for the customer to plan and execute it. It eliminates the need to visit grocery stores or search for recipe cookbooks/online recipe searches. Blue Apron collaborates with farmers and retailers to source grocery products which are then sent to the customer thus disrupting the grocery supply chain industry. (3) Blue Apron does not send a chef over nor does it deliver cooked meals. It sends all the ingredients needed to make a meal along with the recipes. It is perfect for people who wish to cook and enjoy variety of food. (4) Blue Apron’s subscription based model allows it to forecast demand accurately and provide high service from the suppliers to buyers. This business model minimizes wastage of food and reduces the overall cost. The operations are effective supply chain and efficient

These fishermen who are perhaps the first in line of the supply chain would know best how to promote sustainability and save these seafood from extinction. However, many of their may lack the expertise or capital to take these initatives. Walmart can have programs where they reward their suppliers who come up with innovative ideas to promote sustainability. These ideas should also be supported and funded by