Blue Apron Case Study

Satisfactory Essays
Blue apron promises to develop a sustainable food system, which includes sustainable fishing, responsible farming and reducing food waste. (Company Website)
Sustainable fishing: The company works with fisheries to source only sustainable seafood, and all of their sea products are rated by the Monterey Bay Aquarium Seafood Watch.

Responsible farming: Blue Apron supports farmers who use regenerative farming practices. It set standards to protect natural resources, encourage biodiversity and utilize integrated pest management. Although Blue Apron does not directly address the issue of carbon footprint, it claims to buy from environmentally conscious suppliers who don’t use carbon-intensive synthetic fertilizer. As a result, the company is able to provide best quality food with minimal fertilizers and pesticides.
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In addition, Blue Apron source directly from suppliers, which eliminate the chances that food spoil at warehouses or grocery
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