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Blue Nile Case Questions

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Blue Nile Case Questions 1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Which one of the five competitive forces is the strongest? Do a five-forces analysis to support your answer. The competitive forces that are confronting Bule Nile and other online retail jewelers are strong. The threat of new entrants is high because the brick-and-mortar stores have a low cost of entry into the online retail of their jewelry. The threat of substitutes is low because there are not substitutes readily available that are of the same quality or performance. The bargaining power of the suppliers is moderate because there is not a surge in the availability of supplies, products are differentiated, and …show more content…

6. What is your appraisal of Blue Nile’s financial performance based on the data in case Exhibit 5 (see Case Exhibit 4.1)? Their net profit margin is lower in 2009 than 2005 but from the recession is 2008 their net profit margin is increasing. An average return on equity is 12-15% and Blue Nile has an average of 32% and the spike in 2008 is because of their repurchasing of stock but if you disregard 2008 they have had a steady increase. With a low debt to equity if they needed to borrow money it is signals creditworthiness and with a low debt to asset they have less of a risk to go into bankruptcy. Their current ratio is higher than one but decreasing until 2009 and now it is back to increasing which means that they will be able to pay current liabilities. Please see the excel worksheet for graphs and calculations. 7. What strategic issues and problems does Blue Nile management need to address? The strategic issues and problems that face Blue Nile are their lack of marketing and advertising. They also face the issue of lacking to expand into global networks. 8. What recommendations would you make to Blue Nile management to strengthen the company’s competitive position and future strategic and financial performance? One suggestion that I would recommend is a possible partnership with a brick-and-mortar store so that customers will be able to go to a store and handle

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