Blue Nile Case Study

The Egyptians were very lucky to have the Nile River because without it they wouldn’t be able to survive. The Nile shaped Egypt by granting them with almost everything they needed. Where the Nileś source came from may have been a riddle to them but we know that came from Lake Tana which is the branch called the Blue Nile and from Lake Victoria which is the other branch called the White Nile. Egypt has been around for five thousand years and for all of those five thousand years the Nile River helped the Egyptians survive in Egypt. The Nile River shaped Ancient Egypt by setting a calendar, providing food and water,

Without the Nile River, Egypt today may not have existed. The Nile River helped shape Ancient Egypt’s diverse culture and various philosophies, which is what made it a very successful (if not the most successful) ancient civilization. The Nile did this in numerous ways such as allowing travel, producing art and religion, and flooding so that people could grow crops. Without the Nile, the success of Ancient Egypt would have been debateable. Ancient Egyptians did have the Nile River however, which led to their ultimate success for almost 3,000 years.

A few of the strengths that Blue Nile has is its prices, product line,educational information, lean costs, and supply chain efficiency. Also, Blue Nile has many potential market opportunities. Currently, Blue Nile has expanded to new geographic markets and has had a huge success in its online sales. Finally, there are few external threats to the company 's future profitability. Even though there are other online jewelry retail stores, Blue Nile has established itself, there are no real direct substitutes, and with such low prices, it would be hard for new entrants to compete.

Did you know that the Nile River is the longest river in the world and flows for over 4000 miles? With the last 660 miles of the Nile River flowing through Lower Egypt and the Nile Delta, it played a big role in ancient Egypt from the time of the first pharaoh in 2920 BC through 30 BC. The Nile River shaped Ancient Egypt in at least 3 ways. It provided for their food supply, transportation and trade, and spiritual beliefs.

Did you know that the Nile river gives crops water?Although the flooding season and the farming population would build government projects. But with not enough water in the crop season would be poor. The Nile flood cycles are Akhet(flood season) Peret(planting & growing season).With too much water the Nile too much water in it will destroy homes. (Doc B). Did you know about 500 miles of the Nile is in Egypt?Provided they used transportation to get to there crops.

Did you know that the name Nile comes from the Greek name “neilios, which means valley, Not only that but also it provided many resources to the Egyptians, As a result of the Nile river it gave them a fertile farmland, food, crops, and water, they are transportation, the calendar, and irrigation and last but not least without the Nile River giving it restocks it wouldn’t be the best it can be. An important part of Egypt was its irrigation, In the document, b says that Egypt is very low on rain, so the Egyptians always relied on the Nile River the reason why is because to have fertile land, and for them to also drink. in document b, it also says that the rain was not enough to even was not enough to water the crops even in the Nile Delta

a few percent, in 2012 the gross profit margin is the highest it has ever been

With a high net profit margin of 5.8%, 3% higher than the industry benchmark, the Brown’s don’t need to continually pay suppliers back early, which would leave more cash available.

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

In terms of industry profitability, it appears that profit margins have a tendency to fall. This is because competition is high and customers tend to buy low-priced high-value items. The average gross margin and net profit margin is 37.1% and 14.3%, respectively (MSN Money, 2010).

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

The bargaining power of customers is high. First of all, the customer size is tremendous globally, which also has an accelerating growth rate in recent years. Customers’ leverage is strengthening as a result of this. Another inevitable factor is that with countless retailors online, there is low switching cost for customers to find other alternative companies that suits their desire to conduct purchases. Moreover, consumers today are more sophisticated. Consumers are less commit to impulsive-buying, yet are more willing to study about product features and evaluate their options before purchasing online. Their purchase pattern can also be hard to learn too.

To conduct quantitative research, the first step is defining the problem, identifying the objectives and goals, and establishing research questions or hypothesis. It is followed by data collection and analysis with the application of various numerical and statistical approaches. Quantitative research is more factual in terms that we get concrete data with evidence to prove the results of our research.

A steady increase in the popularity of online sales has caused a major push towards e-commerce in the retail industry.

Zara is a clothing and accessories retailer selling stylish apparel at affordable prices, and it is also the most profitable brand of the Spanish clothing retail group Inditex SA. Ortega planned for this new Zara outlet, located near his factory in La Coruna in northern Spain, to sell this overstock merchandise himself. Since then, Zara has expanded into 500 stores in 68 countries as of January 2007 and has become a leader in customized fashion retailing. This assignment presents core competencies to help Zara achieve competitive advantages in fashion industry. Besides, we also offer five competitive objectives about quality, speed, flexibility, dependability and cost to evaluate