Blue Ocean Strategy At France's Insead Business School

Yet the business world remains littered with examples of bad strategies. Why? What makes chief executives back them when so much know-how is available? Flawed analysis, excessive ambition, greed, and other corporate vices are possible causes, but this article doesn't attempt to explore all of them. Rather, it looks

When a certain point is reached regarding a company’s success, a set of different opportunities arise and partnerships may unfold. However, with every possible strategy available, risks and benefits also come into play; without discarding any of them beforehand, every option is a strong candidate until a final decision is made. In this case study we will analyze the current business strategy pertaining

Could an investor beat the stock market and generate a superior return with companies that have formulated and implemented a blue ocean strategy? Why or why not? Elaborate through at

Chapter 6 – Strategy Formulation: Situation Analysis and Business StrategyChapter 7 – Strategy Formulation: Corporate StrategyChapter 8 – Strategy Formulation: Functional strategy and Strategic Choice

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Blue ocean strategy, as a business method, is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules, never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable value at a lower cost. Thus, the name of the program – find a blue ocean, a new ocean to swim in.

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

This strategy seem challenging since this strategy focus on capture new market and new demand, which it’s required extra efforts in term of innovation of products and promotion in order to make customers realize about their product. Even there are some discussions about the blue ocean strategies; however, based on my review on customers comment said that the practical guidance on how to create them is limited. Therefore, without usual analytic framework which can be used as guidelines to create blue oceans as well as effective principles to manage risk, creating blue oceans viewed as too risky for managers to pursue as strategy for their company.

It defines by untapped market space, demand creation and the opportunity for higher profitable growth. The goal of Blue Ocean Strategy (Purch, 2016) as to create uncontested market meaning to say is to create new market that never exist before and society demand that market to exist as the business try to cater people need by building the new one.

A deep breath. We’re waging a war. It seems that in any kind of business, there is somewhat of a battle to be fought, whether with the company itself or with other organizations vis-à-vis the company. As to how to skate through the rocky atmosphere with a graceful land from a triple hoop axel jump is discussed in the book, Sun Tzu: Art of War and Management although in a different view. Through its different principles in war, each concept is translated as to how it can be used in the business showground. The principles begin from making a decision whether waging a war is practical or not. In business perspective, this translates to the idea whether entering into a business would be rational. The viability of

The game of strategy is about being different and staying different. How is this achieved? Formulating a business model need not be as complicated as predicting the future market and the actions of competitors. However, as Magretta mentions, strategic thinking is necessarily an

The code name we gave to our project is ¡¥Low Bap¡¦: the sound of boots of an army when is marching in the battlefield. With this name we compare the business corporations of the present with the huge armies of the past. In this way, we could consider BT as a big army of the past, which has to be kept in a continuous march so as to meet our targets both in short and long-term. Regarding the number of the consumers that are involved and the size of funds, which are going to be used, BT¡¦s strategy will be an example that may have both a positive or negative effect to the Global business field in the future. It is up to us to build BT¡¦s fame as an innovative strategic planner or another bureaucratic plodding giant.

Introduction In today’s modern society shaped by economic and social challenges, business strategy has never been more important. A rethink of theoretical management practices is ‘fundamental’ to establishing innovative strategic design to cope with these challenges. (Hahn et al, 2010). This is not a new idea, in fact, in 2009, Guerrera challenged Michael Porter’s underlying premise that businesses are there to make money while Figge and Hahn (2008) go as far as to accuse such strategies of ‘aggravating’ the current economic situation. Henry Mintzberg’s

However, before strategy came into being, competition has already existed for a long time. With the evolution of life, the first single-celled organisms served as nutrition for more complex organisms, whose development over time, lead to a dense network of competitive interactions. Over millions of years, no use of strategies was required, as it was only a matter of natural selection and survival of the fittest (Darwin 1859).

There are some tool produce to help implement blue ocean strategy. The Eliminate-Reduce-Raise-Create (ERRC) Grid is the matrix that help execute blue ocean strategy with the four action framework: eliminating, reducing, aising and creating. ERRC Grid help company to remain on their competitive factors. Eliminating and reduce the factor that the transitional industry take it for granted can help the new strategy to remain unique from the transitional market. Nevertheless, raising and creating some unique competitive factor the transitional market never or seldom offered that is above the industry standard. With all these “Four Actions Framework” the company can escape the transitional red ocean market by activate a new blue ocean market and create a new value curve. (Kim & Mauborgne, 2005)