Blue Ocean Strategy By W. Chan Kim And Renee Mauborgne

1212 Words Oct 16th, 2015 5 Pages
Huan Qi (Vicky) (SID: 861179278)
Bus109 section 21
Professor: Sean D. Jasso
16 Oct 2015

Kim, W. Chan and Mauborgne, Renee(2004). Blue Ocean Strategy. Harvard Business Review

The book, which called Blue Ocean Strategy, published in 2005 and written by W. Chan Kim and Renée Mauborgne. After reading this book, the author wants to tell us that companies can succeed through creating “blue oceans” of uncontested market place. They don’t want to battle all the competitors. They maintain these strategic moves in order to create a saltation in value for this company. In addition, all of their buyers and employees by unlocking new demand, it finally makes the competition irrelevant. In order to foster an organization 's ability, it also shows the analytical frameworks and tools to create and capture blue oceans by reading this book.

If you read this book, it provide a “road map” and a lot of visualization “tools.” people could use its tools, its “six paths” and walk its road map, you might very well succeed. Your own natural abilities to work with any non-random framework won out. In addition, this book offers another way of looking at strategy. For me, blue ocean strategy is another way for companies to outperform others in a whole new level. Instead of being reactive to what other companies are doing, a company adopting blue ocean strategy focuses on creating value innovation. The book has multitude of examples and good ideas on how companies can adopt this mindset.
A blue…
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