Blue Ocean Strategy Essay

* Complete all housing design and renovation projects no more than 8% over the established baseline cost or schedule

In contrast, “Blue Oceans” represent the unknown market place, i.e. all the types of businesses not actively participating and/or existing

This book consisted of five large chapters. Each chapter was about a small group of people who played a significant role in the victory of World War 2. The names of the chapters are: How To Get Convoys Safely Across The Atlantic, How To Win Command Of The Air, How To Stop A Blitzkrieg, How To Seize An Enemy-Held Shore, and How To Defeat The “Tyranny Of Distance.” Most of the events that are described in this book occurred between the Casablanca Conference of January 1943 and July 1944.

Our analysis of Alpaugh's The Leap from Kitty Hawk shows that the writer did not make any reference regarding his approach within the paper. There is neither any insight as to what the paper introduces which would be valuable. The author's introductory paragraphs merely illustrate relevant contexts to the subject of his paper, however he does not define his goal in writing it. The subtitle assures us though that it is an historical perspective. However, that does not help in understanding the plan for the paper. Comparatively, Our nation's seaports" does provide that information which makes the paper more relevant and topic focused. We understand that the writer's paper is valuable in that it focuses on improvements made within the nation's seaports. The difference between including and not including the value of the work and the plan for the paper is important because of its relevance for the reader and for the reader's understanding.

Kim, W. Chan, and Renée Mauborgne. "Blue Ocean Strategy." Davidhenard.com. Harvard Business Review. Web. 22 Oct 2013. .

At stake were not only the common European aims and prizes but the survival and development of New France for France or the rejection and intake of France’s control over the whole North American wilderness. One of the key factors to this struggle was marine power and although France and England bound ships and resources to the ocean war, it was the British who finally understood the eventual power of marine supremacy and that the key to North American triumph lie in ships and their adequate

Value creation means increase the value of products, service and even business to meet the customers’ needs and requirements so that they can get competitive advantages. (Business Fundas, 2012) As we analyzed, fast food industry’s threat of new entrants is low and the availability of substitutes is high. It’s a fare market which the buyers have strong powers.

This blue ocean strategy separates from the current Red Ocean strategy because there is no previous example of business partnerships in this magnitude. In order for customers to get more incentive to drive to the Sears and Kmart stores after forming business alliance with Amazon, Walsh Strategic Consulting recommends that the customer should be able to earn points for all store purchase including products from

This strategy seem challenging since this strategy focus on capture new market and new demand, which it’s required extra efforts in term of innovation of products and promotion in order to make customers realize about their product. Even there are some discussions about the blue ocean strategies; however, based on my review on customers comment said that the practical guidance on how to create them is limited. Therefore, without usual analytic framework which can be used as guidelines to create blue oceans as well as effective principles to manage risk, creating blue oceans viewed as too risky for managers to pursue as strategy for their company.

In order to build blue oceans, it is crucial for companies to get the strategic sequence right. According to Kim & Mauborgne (2005), “companies need to build their blue ocean strategy in the sequence of buyer utility, price, cost, and adoption” (p. 117). The starting point is to determine if the company has an exceptional utility; second, the company needs to set a strategic price that the customer can afford; third, the company must set a cost to still earn a profit; lastly, the company must address adoption hurdles (Kim & Mauborgne, 2005). These four factors of the blue ocean strategy can assist in attracting the mass of the target buyer.

Value creation is creating value for the customer. Being able to solve or meet the customer requirements. Value is created whenever an action is taken for which the benefit exceeds the cost.

The kind of competition market described previously is an example of a Red Ocean Strategy. The market is oversaturated with companies

“Operation Blue Star”, only the name represented the pleasant color. The result of the Operation Blue Star was the bitter part of the Indian history. Born in the violent year of 1947, Jarnail Singh Bhindranwale was the unfortunate spark of the biggest communal riots seen in India.

The second step to creating the blue ocean is strategizing, by focusing on the big picture - the performance of the organization, instead of getting caught up in the operational detail. This is what differentiates those in the Red Ocean from those in the blue ocean. According to the authors, the four steps to visualize

In the Blue Ocean, main would be to create an uncontested market space for Relaxo and make the competition, as observed in Red Ocean, irrelevant. The effectiveness of strategy would be solely an outcome of Value Innovation and at the same time how the risk has been analyzed. After SWOT analysis and Red Ocean strategy analysis we found that although the company is making profit but still this industry is about to reach its saturation and market share growth is about to stagnant. Most of the market offerings are based on either the differentiation or the Low cost. Relaxo needs to take some bold move to breakout of the boundaries of Red Ocean by achieving both the differentiation and the low cost offerings for the noncustomers.