Blue Ocean Strategy Essay

4322 Words18 Pages
A REPORT ON THE
ANALYSIS OF BLUE OCEAN STRATEGY AND ITS IMPLICATIONS

CONDUCTED BY:
NAME: MBURU
ID: L0471ALAL0211
MODULE: STRATEGIC INFORMATION MANAGEMENT
LECTURER: DAVID ACQUAYE
COURSE: BA-BMS 4
DATE: 19TH APRIL, 2012
WORDS: 3,776
SCHOOL: LONDON SCHOOL OF COMMERCE
LONDON, UNITED KINGDOM

Table of Contents
Executive Summary3
Chapter One
Definition of Blue Ocean Strategy4
The Authors6
Chapter Two
Introduction7
Major Differences Between Blue Ocean and Red Ocean7
Conclusion7
Chapter Three
Introduction10
The Four Actions Framework10
The Four Actions Framework In Practice10
The ERRC Grid10
Chapter Four
Conclusion16
Recommendations17
Reference List18

EXECUTIVE SUMMARY
The author carried out this
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This is done by creating a leap in value both for the buyers as well as for the organization thereby creating a new and uncontested market space. Companies left out in the red ocean usually follow a conventional approach, running to beat competition by creating a defensible position in the current market space order. Value innovation balances both value and innovation. Value that lacks innovation will focus on value creation i.e. improving value insufficiently to let you stand out in the market place. Innovation which lacks value will be, as Kim and Mauborgne put it (page 13), technology-driven, market pioneering or futuristic rising above what the buyers will be ready to accept and pay for.

THE AUTHORS The authors of the book 'Blue Ocean Strategy' are two friends who dedicated the book to their friendship, loyalty and belief in one another. They are: W. Chan Kim and Renée Mauborgne. They met twenty years before publishing the book, in a classroom – one as a professor, the other as a student. And since that time they have been working together seeing themselves like two wet rats in a drain. The book, blue ocean strategy, was a victory of their friendship and not an idea, which, they found

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