Essay about Blue Ocean Strategy

Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to the territory which is being fought over citation needed. It is argued that, in mature, low-growth markets, and when real GDP growth is negative or low, business operates as a zero-sum game. One person’s gain is possible only at another person’s expense. Success depends on battling competitors for market

Ringling Brothers and Barnum and Bailey circus has recently declared the end of their career and disbanded the circus. Since the disbandment an ongoing discussion concerning the circus and its ethics has been widely discussed by many different groups; but disagreement can be most strongly seen between the discourse of animal welfare groups, and the circus performers themselves. The topics being addressed is how these different populations perceives the events surrounding the circus’s disbandment and what is actually more beneficial for the circus animals and the performers in the long run after the greatest show on Earth is over. The discontinuities often seen among these two groups when the circus is discussed are: the languages of unnatural behavior, abuse, the description of culture, sports, art, along with the

Attention Getter: A quote by Franco Dragone, director of 10 Cirque du Soleil shows, as seen on the Cirque du Soleil website last updated unknown, states, “The message behind every show is what makes Cirque du Soleil different. It’s not just entertainment, it’s about life and what can make life more just. The humanity behind Cirque du Soleil is what makes the difference.”

The show is full of excitement, it keeps you at the edge of your seat, and it grasps your imaginations. It’s not like any other show you’ve seen live. The circus brings to life wonderment only seen in dreams. I’ve only seen a circus in movies, and the acts mainly consist of uniquely appearing people with special talents, clowns, and animal cruelty fueled performances. It intrigued me (not the animal cruelty part of course). Therefore, I got the idea to find a circus that is alive and thriving today. What I found is sensational; Cirque du Soleil.

Imagine men on stilts who juggle, performing mimes, and dancing fire breathers who performed for the streets of Baie-Saint-Paul in Quebec, Canada. These performers would later become known as Cirque du Soleil (Cirque du Soleil). However, these performers would not be known by this name until much later in time. Originating on the streets Cirque du Soleil started out as a group of street performers called, “Club des Talons Hauts,” or the, “High-Heels Club,” since most of its members performed on stilts (Encyclopedia). Soon the club wanted to branch out and learn more about street performances, and thus organized a festival where people could learn new techniques called: Fâte Foraine de Baie St-Paul ( Baie St-Paul Fair). This would be the

Many circuses have dropped animal shows from circus programs, to model choreographed shows such as Cirque de Soleil. But, some companies as Ringling, Universoul and Carson & Barnes continue to use elephants. Ballet and live theatre is another phenomenal that circuses are changing to retain diversity in the entertainment market. The most popular of these shows, Cirque du Soleil, describes itself as “based on a totally new concept: a striking, dramatic mix of the circus arts, street entertainment, featuring wild, outrageous costumes, staged under magical lights and set to original music. With not a single animal in the ring . . . .” Several traditional circuses are

The authors of the book 'Blue Ocean Strategy' are two friends who dedicated the book to their friendship, loyalty and belief in one another. They are: W. Chan Kim and Renée Mauborgne. They met twenty years before publishing the book, in a classroom – one as a professor, the other as a student. And since that time they have been working together seeing themselves like two wet rats in a drain.

Nowadays there are millions of companies all over the world. Every day they try to bring something new in the market so they can expand and develop. When the existing company is trying

The influence of competition in the global environment is critical to leading innovation in business. It is essential for innovative companies to monitor and collect data on their competition in the industry. According to Dess et al.

Central Theme: The business world is composed of two types of spaces, these are called red oceans and blue oceans. Red oceans are the representation of all industries that have already been established and are in existence to this day, such as the automobile industry. Within the red ocean space boundaries have been set up and established throughout the industry, companies accept them and understand the competitive nature and rules. Companies within the red ocean industries, try to compete for the existing demand from the consumers by outperforming their competitors. Nevertheless, when the ocean becomes overcrowded the profitability of the industry diminishes due to many producers of the product and/or service, often leading to price wars;

Nowadays, new or existing companies are struggling to survive in the market because they face clearly drastic competition than ever before.

In the Blue Ocean, main would be to create an uncontested market space for Relaxo and make the competition, as observed in Red Ocean, irrelevant. The effectiveness of strategy would be solely an outcome of Value Innovation and at the same time how the risk has been analyzed. After SWOT analysis and Red Ocean strategy analysis we found that although the company is making profit but still this industry is about to reach its saturation and market share growth is about to stagnant. Most of the market offerings are based on either the differentiation or the Low cost. Relaxo needs to take some bold move to breakout of the boundaries of Red Ocean by achieving both the differentiation and the low cost offerings for the noncustomers.

Cirque du Soleil had a different strategic approach, one that made it the top competitor in the world-wide entertainment industry today. By observing the issues with the circus industry’s outdated business model, Cirque du Soleil saw an opportunity to challenge the conventions of the circus industry. By using a blue ocean strategic approach, Cirque du Soleil was able to refine the problem within the industry instead of using the more conventional method and tweaking outdated acts. Cirque du Soleil did not pay attention to the other competitors in the market place, instead they appealed to an unpenetrated market

Any organisation that wishes to succeed in their market, needs to analyse their competitor 's strategies. Competitor analysis is a vital part of the marketing planning process. A strong competitor can hinder business success, even lead to business failure. Competitor analysis helps firms to anticipate their competitor 's actions and exploit competitor 's weaknesses. It also helps firms to identify their firm 's unique selling points, so that these can be promoted in marketing campaigns. Competitor analysis is an ongoing task, as successful competitors will continuously develop their marketing strategies, in response to changes in the market place.

Blue Ocean Strategy is a book written and published by Chan Kim and Renee Mauborgne in 2005. More than a decade of research was performed by the authors, and this research is analyzed extensively in the book. The authors were looking for successful companies that broke through the accepted norms of their industries to find greater success. Many of the companies they researched are still leading their industries today. These companies created what the authors define as a blue ocean- that is, “uncontested market space that is ripe for growth,” as opposed to a red ocean- “companies competing with each other over a shrinking profit pool.”