Blue Ocean Strategy

1658 WordsAug 31, 20097 Pages
The impact of Blue Ocean Strategy In the earlier work (See Blue Ocean Strategy: how to create uncontested market , 2005) it has been argued two types of strategies: blue ocean strategy and red ocean strategy. Red ocean strategists compete to win market share in traditional mature markets and pursue either a differentiation or cost leader strategy. On the other hand, Blue ocean strategists, create new environments, redefine products or services or the nature of competition, make competition irrelevant, and pursue a strategy of differentiation and low cost. This essay puts an extend view: the applications of Blue Ocean strategy in real cases, and what is key advantage of blue ocean strategy? From the researcher‘s point of view, the…show more content…
fewer long- term constraints on | |Personal opportunity costs are high |participant) | |Direct costs to sponsor potentially very high |Lower direct costs to sponsor (student, parents, school) | Table 1.1 According to the Blue Ocean Strategy, The strategy canvas is an analytic framework, which is central to value innovation and the creation of blue oceans. The strategy canvas captures the current state of play in the known market space. This allows researcher to understand where the competition is currently investing, the factors the industry currently competes on in products, service, and delivery, and what customers receive from the existing competitive offerings on the market. There are some competitors, which have tremendous success on English training or learning in China. Two of them are Wall Street English and Dell English International. Founded in 1999,

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