Blue Ridge Spain Essay

1572 Words7 Pages
Overall comments: need to tie narrative to terms/concepts from the book.
Should stratify comments into uncontrollable and controllable forces. (like Todd did)

Although Blue Ridge Restaurants had success with expansion and joint ventures in Australia, the UK, France, Italy, Brazil and Hong Kong through 1987, many differing factors were at play when Yannis Costas evaluated the market and strategy for the Spain in the 1ate 1990s. Factors described by D. A. Ball, et al, 1, considered relevant in a country screening and assessing market expansion, especially the xx screen, political and legal and the fourth screen, socio-cultural, were not favorable for an aggressive expansion in Spain.

The key issues in the Delta Foods expansion in
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Geoff who had no overseas experience was transferred from US Delta snack food division to Europe had secretly made suggestion to let Terralumen default on its debt so that they can force a buyout. Geoff and Delta did not act ethically by pursuing this strategy which showed ethical imperialism of individual and the company which allowed it to happen; one should not act differently when away from home. People’s perception would be affected if they knew that Delta had intensionally let the other could have financial implication In addition, another unethical moment came from Bill Sawyer when he deceived Costas by suggesting that the company will be hiring someone with experience but in turn they hired someone with very little experience compared to Costas’s. “The core values establish a moral compass for business practice…”1 honesty and integrity is a universal practice and by Bill’s actions and company’s tolerance of it, it represented low level of ethical standard for himself and the company that did not allow full disclosure in hiring process. Also Terralumen had decided to give power of attorney to one individual who can make a decision that will impact the entire joint venture existence; this decision represent unethical practice for the company. Terralumen should have full

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