Blue Water Spring Final Project Essay

2822 Words Aug 29th, 2010 12 Pages
Assignment 11: Final Project – Marketing Plan
Financial Goals 1. Blue Mountain Spring Water will increase our customer base and expand our distribution by reaching beyond the borders of Pennsylvania. We plan to start selling our product in the state of Florida, Georgia and other southern states by the end of this fiscal year. Our revenues over the past five years have provided us with a significant portion of the amount we need to expand our production facility to accomplish this task.
As with any company we are always trying to improve our product and develop new product lines. Our research team currently is developing a new product line: flavored water with all natural ingredients. We are also developing a delivery service of our
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The loan we have received has no interest for three years .We expect to have it paid back in full within two years.
As with any company we are always trying to improve our product and develop new product lines. Our research team currently is developing a new product line: flavored water with all natural ingredients. We are also developing a delivery service of our water. Our bottle design team has finished a 5 liter design that will be fitted to a water dispensing unit. These units will be rented to office buildings and houses for a very low cost per month. We will stop production on the 2 liter bottle. The machinery that was manufacturing the two liter will start producing the 5 liter bottles. We are also investigating doing a cross promotion with local area dealers who have their coffee machines placed in office buildings. We have proposed to these companies’s let us supply the water for your product. We are in the process of find dealers who only deal with high quality coffee. We don’t want our name to be tarnished.
These new product lines will increase our revenue by 15%.
We plan to donate vending machines and stock those with our water free for a year in each grade school in the area around our facility. This has also been proposed to different schools in the new area we are going to distribute in.
As will be described below, we have joined together with a company that will grind up our used bottles and recycle

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