Ads in magazines can oftentimes be deceptive to readers. Advertisers use certain language, visuals and colors to entice a reader to go out and buy their product while exaggerating the truth about the effectiveness of a product. Blue Wilderness has a full-page ad in the Southern Living magazine February 2017 issue that tries to persuade the reader to buy Blue Wilderness cat food. With the use of deceptive language, imagery, and bright colors, the ad makes the reader question if Blue Wilderness is the best type of cat food to purchase or if it is just good advertising. The ad makes use of very bright colors, which makes it very prominent in the magazine. The advertisers intend for the full-page to catch the reader’s eye and attract interest …show more content…
The advertisers state that their cat food is the most natural cat food sold; however, they do not include any supporting evidence to prove this claim. The ad further claims that the cat food is made with the “finest natural ingredients.” Unfortunately, the ad contains nothing proving that their cat food is more natural than other cat food brands. It also states that the product contains no gluten, but they supply no facts to prove it. In today’s production of cat food, there must be a binder to help keep the dry cat food together. If it contains no gluten, then the binder would have to be either rice or corn. It, therefore, will contain some grain products rather than just meat. In another paragraph in the Blue Wilderness ad, it says, “If you want your cat to enjoy a meat-rich diet like her ancestors once did, there’s nothing better than Blue Wilderness.” However, a reader should ask what ingredient is better than the actual fresh meat. The amount of meat used in a dry cat food cannot be better than actually feeding your cat fresh meat. In addition, another cat food brand could have more percentage of meat used than in Blue
Into the Wild written by Jon Krakauer illustrates the life and death of Christopher McCandless, and his search for the true meaning in life. McCandless’ family was well-off and he graduated from Emory University with honors. Everything in McCandless’ life came easy, and because of this he wished to find what it meant to work for something. Through his perilous journey across the United States, McCandless found a way to inspire others everywhere he went. His independent and carefree mindset inspired other adventure seekers. Because McCandless desired to push the status-quo, he trades material wealth in order to find the richness in life.
Newspaper ads that include colors, photos and artwork to attract readers attention are considered displays. Displays are very important because they attract the attention of the readers in areas where the simple text in the columns do not. It’s also important that the displays are different and exciting. They need to catch the readers eye, and give interesting information
After spending $600,000 for R&D, chemists at Cats Gone Wild have developed a new cat food called WOW-MEOW. The food will be packaged in an 8-ounce can and will be introduced to the cat food market, which is estimated to be 42 million 8-ounce cans nationally. WOW-MEOW will be distributed in major metropolitan areas that account for 65% of the US cat food volume.
Summary Alaska is well known for its abundance in oil. Obama has now proposed a bill to ban energy exploration on 12 million acres of the Arctic National Wildlife Refuge. With this bill comes this are being considered as wilderness and Alaskans are not happy with the bill at all. Many of the people who are Native to this are feel as if they have been disrespected or unconsidered.
Wet Beaver Creek offers great views of Sedona’s red rocks, cliff jumping for the adrenaline junky, and prime creek-side real estate for the observer.
List of recommended cat foods: Taste
Savage Land is the name of my country. It is located in North America. Many of my people have be fighting over which religion should be in our country. As their leader, I have decided that religion freedom should be the choice in my country. I believe this because people should have freedom and individual choices.
The advertisement is uniquely made. For starters, the words used, are in a font that is readable. The text consists of the colors yellow and white. Larger font is used on
Veterinarian Jean Cathary founded Royal Canin in France in 1968. Dr. Cathary had the vision of a pet food company grounded in science; a company based on the principles of acquiring knowledge about pets, maintaining respect for them at all times and, most importantly, creating advanced cat and dog food made to satisfy the needs of the pet – not the desires of the pet owner. The results of this vision are easy to see. Despite countless fads, based on more than 40 years of rapid scientific progress, Royal Canin remains on the cutting edge of pet nutrition, and they’ve created specialized cat and dog food diets that are unlike anything else the world has ever seen.
Conventional marketing has appealed to consumers based on the idea that the pet food is enjoyed by the animal. Our product marketing will instead appeal to the parental instinct in pet owners, emphasizing health characteristics such as omega-3, senior pet health supplements, and calcium enrichment. Our preliminary research leads us to believe that consumers feel lost in determining which foods are safe, and which are potentially dangerous for their pets. Our campaign will attempt to create a memorable campaign to classify the relative health and safety qualities of a particular product in a simple way.
This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the
The very first factor that you simply should to look into will be the requirements of your cat. Well, if you are not so technical, then it'll be extremely tough for you to determine the type of minerals that your cat requirements and how you can get them. Indeed, words such as Phosphorus, Calcium, and Potassium and so on might appear like Greek to you. However, it's essential to note that if at all you do not know these things then you need to know more about the cat. For instance, you need to know the breed of the cat, the state of the cat (if it's pregnant,) you'll need to know the age of the cat amongst other issues. As soon as you know these things, it'll then be fairly easy for you to select the right Eukanuba cat food for your cat. This is because you are able to effortlessly tell the guy at the pet store about these issues and then he will be able to assist you in each and every way possible.
The first ad by Blue Buffalo shows a dog and a cat as well as a chart and a small paragraph about the product. The color is a calming blue and actually almost gives somewhat of a medical appeal to the ad. This not only looks like a dog food ad but also has similarities to an advertisement promoting a medication. Their heading to the ad is “Love them like family and feed them like family with natural, holistic BLUE.” This ad appeals to ethos,
Cats have high protein needs, so many cat food manufacturers add plant protein to create an artificially inflated protein percentage on the guaranteed analysis. It’s not until the 8th ingredient that you see anything animal-based on this ingredient list from a popular budget cat food brand: Ground Yellow Corn, Corn Gluten Meal, Poultry By-Product Meal, Soybean Meal, Wheat Middlings, Ground Wheat, Animal Fat (Preserved with BHA and Citric Acid), Meat and Bone
This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis.