Bmw North America, Inc. White Paper

1881 WordsFeb 23, 20088 Pages
A BRIEF PARENT HISTORY The Bavaria-based, international company, BMW AG, had its beginning in 1913, at the dawn of German aviation. Upon seeing limited success supplying "aeroplane" engines for the Austrian Army, BMW explored the motorsport market. The company launched their first motorcycle, the famous R32, and it became the hallmark of German motorcycles for decades to come. In 1927, BMW produced their first automobile, the tiny "Dixy." By 1933, BMW was producing cars that could be called truly theirs, offering a line of coupes, convertibles, and luxury sedans, which ultimately appealed to the higher end of the automobile market. The Bavarian company would come to export its high-end vehicles all over the world. In 1994, the…show more content…
This is an increase of 9.6 percent over the volume of October 2006, when the company sold a total of 24,464 vehicles. BMW North America has also reported that their year-to-date sales of 275,094 vehicles is an increase of 8.2 percent over last year 's total of 254,297 vehicles at this time last year. In addition to these sales totals for October in the United States was their BMW Certified Pre-Owned line of vehicles. In October 2007, 7,998 of these vehicles were sold. This holds an increase of 48.5 percent when compared with the number of vehicles sold in October of 2006. For the year-to-date, Certified Pre-Owned vehicles sold by BMW in the United States totaled 72,443 vehicles. Overall, the BMW brand line of light trucks had the largest year over year increase in sales. The light truck line of vehicles had 4,367 vehicles sold in October of 2007, compared with 3,356 vehicles sold in October of 2006. This was an increase of 30.1 percent. CUSTOMER SERVICE / SATISFACTION J.D. Power & Associates recently ranked the BMW 3 Series as "Best in Overall Performance and Design:" Overall Performance and Design Performance Style Comfort Features and Instrument Panel BMW 3 Series Award Recipient Acura RDX Acura TL Acura TSX Audi A3 Audi A4 BMW

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