Bmw, The German Automobile, Motorcycle, And Engine Manufacturing Company

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Bayerische Motoren Werke, modernly known as BMW, is the German automobile, motorcycle, and engine manufacturing company that was established March 7, 1916. BMW is headquartered in Munich, Bavaria, Germany and is also the parent company of Rolls Royce Motor Cars (“History of BMW”, 2015). BMW’s flourishing success has included the company in the “German Big 3” luxury automakers. The “Big 3” includes BMW, Audi, and Mercedes-Benz as the best-selling luxury automakers in the world (“History of BMW”, 2015). BMW’s technological innovation has been a leading cause to their success. Ultimately, the development and history of their innovation have been foundational to their growth and development. Interestingly, BMW did not originate as an…show more content…
BMW’s aircraft engine plant was then forced to close, being that their only product at the time was the IIIa aero-engine (“History of BMW”, 2015). Upper management quickly began seeking other alternatives which resulted in them obtaining a license with a very successful Berlin-based company called Knorr-Bremse AG. This partnership was pursued in effort to begin manufacturing brake systems as a response to survive the cessation of aircraft engine production. The contract was over a ten year span and was intended to provide BMW with employment and profit until 1930 (“History of BMW”, 2015). This directional shift resulted in great advantage for BMW as manufacturing power was allocated to BMW from Knorr-Bremse AG because they could not handle the demand they were receiving for manufacturing in their own factories. This allowed BMW to be accessible for governmental bodies to pursue contracted agreements. Bavarian trains were then fit and prepared for Knorr brakes in which the Bavarian government contracted with BMW permitting them to be the official Knorr brake producers of Bavaria because BMW was located in the homeland (“History of BMW”, 2015). Furthermore, these conditions caused the company to pursue greater avenues which lead to the manufacturing of motorcycle engines. In 1921 BMW created the first motorized bicycle
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