Bmw, The German Automobile, Motorcycle, And Engine Manufacturing Company

4735 Words Jun 27th, 2015 19 Pages
Bayerische Motoren Werke, modernly known as BMW, is the German automobile, motorcycle, and engine manufacturing company that was established March 7, 1916. BMW is headquartered in Munich, Bavaria, Germany and is also the parent company of Rolls Royce Motor Cars (“History of BMW”, 2015). BMW’s flourishing success has included the company in the “German Big 3” luxury automakers. The “Big 3” includes BMW, Audi, and Mercedes-Benz as the best-selling luxury automakers in the world (“History of BMW”, 2015). BMW’s technological innovation has been a leading cause to their success. Ultimately, the development and history of their innovation have been foundational to their growth and development. Interestingly, BMW did not originate as an automobile maker, rather, it originated as an aircraft engine manufacturer (“BMW History”, 2012). In 1918 the BMW IIIa inline-six liquid-cooled engine was developed and favored for its high altitude performance (“History of BMW”, 2015). After this great development BMW began creating aircraft engines for planes used by the Luftwaffe; which was the aerial warfare branch of the German Wehrmacht during World War (“History of BMW”, 2015). BMW was doing great in the industry at the time until an unexpected cease was placed by the government on all aircraft engine productions due to the completion of WW I on November 1918 (“History of BMW”, 2015). The Treaty of Versailles put an end to the war between Germany and Allied Powers. This greatly…
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