Bmw Z3 Pre-Launch Strategy

There were several moving parts in Drogra5’s campaign to effectively execute the duel Microsoft Bing and Jay-Z’s biography marketing strategy. In these types of strategies, it’s important for the marketing campaign to be managed efficiently especially if the communication mix involves both internal and external sources. Therefore, implemented a communication plan and a brief can be critical. The brief would provide guidance to the Drogra5 team in creating those communications

was a great step to rejuvenate the BMW brand by positioning the Z3 Roadster in the American

2. Discuss the way the Nissan Leaf is being positioned in the market communications activity of Nissan? Illustrate your answers by considering a range of promotional mix variables.

It is important to realize the basic facts that are associated with cars and with BMW in particular, and that different demographic are attracted towards different types of car, to later understand that even though the product in the ad may be amazing but the ad itself is not. Did you know that in 2010 the number of cars in the world reached a billion (Noël)? Today’s culture is highly surrounded and based on the use of cars. They are such a prominent part of our culture today that if an alien were to visit our planet right now they might just consider cars to be the dominant form of life (The Hitchhiker 's Guide to the Galaxy). There are so many different types, and makes of cars that they can suit any personality in the world.

3. The marketing strategy of company is not so convincing because they can extend their product range with good

The following paper will outline the characteristics of an audience that I would need to consider if I was presenting a quarterly sales information meeting to a group of stakeholders, including managers, salespeople, and customers. I will discuss what communication channels would be appropriate for this meeting and what are some of the considerations that I need to keep in mind given the diversity of the audience attending the meeting. Then I will discuss how I would ensure that my message is effective to the group attending this meeting.

Thorough experiences with new technology and current marketing media research allows me to possess a range of related competencies. Anything from customer relationship management systems to building websites is straightforward work for me, but I still attest there is room for improvement and growth. Proper implementation of outreach and tracking of communication becomes a heavy task, riddled with risk and in need of political probity. I keep my skills current with attendance to business communication conferences and extensive effort to engage local writers and business

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

What changes would you recommend in the way BMW develops new models? What attributes of newly launched products would you expect to improve as a result of these recommendations? Which attributes might deteriorate?

Another way of marketing strategies was to increase the communication with its target customers; it has maintained accessibility to customers through:

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

This has been done by looking at the VW polo model of 2014 in particular, and the previous models in general, and adequately substantiated by using literature, journals, advertisements and public opinion. The essay has gone further to show how consumer behavior is an important tool for marketers to understand how to influence consumer personality traits particularly as it relates to the need for uniqueness and consumer innovation. These two categories were analyzed with reference to the Volkswagen Polo and comprehensively studied how the company aimed to fulfill such consumer needs. The analysis provided in this essay has shown that it is increasingly important for organisations to research, understand and respond to the current and potential needs of consumers if they are committed to influencing the manner in which their products and services are interacted

BMW marketing veers towards standardization rather than towards adaptation although it has a combination of both. The aesthetics for instance on its websites and the rest of its marketing mix are similar on all its material reflecting standardization. The classic design accords with the image of the company and does not differentiate according to specific country. So, for instance, users switching from the Taiwanese website to the American one will find the same design. The dominant colors of BMW, too - blue, black, silver and grey- remained the same regardless of country, and the pictures are the same too

This marketing report aims to examine and explain the marketing strategies of BMW , In this report I will be focusing on:

In phase 2, the company faced the challenged of sustaining the hype around its new car and ensuring that potential customers actually purchase the Z3 when it is available. After reviewing the advantages and disadvantages of both marketing methods (traditional and non-traditional) and considering the success of phase 1, it is recommended for BMW to continues use the non-traditional approach and use minimum traditional strategies.