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Bmw 's Corporate Social Responsibility

Satisfactory Essays

BMW is one of the most reputable companies of the world. The company has acquired this position without compromising its ethical practices and commitments to contribute in social and environmental causes. BMW has a commendable record in the area of corporate social responsibility (CSR). BMW is committed to its CSR responsibilities, and the same is reflected in BMW’s CSR activities and programs. BMW has introduced a variety of activities and programs in order to fulfil its commitment towards corporate social responsibility (Dill, 2014).
At BMW sustainability is regarded as positive contribution towards financial success of the organization. Sustainable development involves the betterment of all internal and external stakeholders, and ensures success of the company. Sustainable development is the foundation of BMW’s corporate social responsibilities.The compnay also believes that awareness about CSR is also very important in order to implement all CSR programs efficiently and yielding desired results. They understand their responsibilities toward employees, customers, investors, business partners, society, and environment. The BMW Group runs different programs for the welfare of its stakeholders (Thauer, 2014).
Under the “Today for Tomorrow” program, BMW runs various activities to promote welfare of its employees. Major elements of the program includes mixed workload, ergonomic design, capacity optimized rotation, qualification & health equitable work, and focus on

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