Bmw vs Mercedes

7222 WordsApr 19, 201329 Pages
E-Marketing and E-Commerce David Hernández-Vaquero Redondo Student Number: 513103 davidhvr@hotmail.com Table of contents Phase 1: Analysis of companies Automobile Industry History……........................................................3 History of Mercedes-Benz…………………………………………………………….….4-5 History of BMW………………………………………………..……………………….….…6-7 Mercedes-Benz…………………………………………………………………………….….7-8 - Vision - Mission - Goals - Strategy - BMW……………………………………………………………………………………….……..….8-9 Vision Mission Goals Strategy Phase 2: Websites analysis Mercedes-Benz - Homepage……………………………………………………………………….…..…10-12 - Placing Orders……………………………………………………………………...…12-17 - About Us/Search Engine/FAQ………………………..………………..…..….17 - Contact detail and…show more content…
In 1916, for example, is inscribed within a circle that shows four small stars and the word Mercedes or the name of the DMG plants Untertürkheim or Berlin-Marienfelde. In November 1921, DMG seeks protection of utility models for nine variants of commercial emblem and enrolls in the patent office one dimensional three-pointed star inscribed in a ring, including the version as mascot of radiator. The Registration as business emblem is in August 1923. This emblem, which has just undergone changes, still presides today vehicles Mercedes-Benz. The star has become a symbol of quality and safety on all roads in the world, while the name "Mercedes-Benz" is a symbol of balance between tradition and innovation, the future of the automobile. Brand history 1890-1899 Having invented the engine and the car in the late 1880s, Gottlieb Daimler and Karl Benz, yet independent of each other, integrate their private developments in individual companies using financial and partners. In October 1883, Karl Benz founded the firm Benz in Mannheim & Co. Rheinische Gasmotoren-Fabrik, while in November 1890 arises in Cannstatt Daimler-MotorenGesellschaft (DMG). 1900-1909 To publicize their products, both look easily recognizable names. That is why companies choose at first by "Benz" and "Daimler". "Benz & Cie." No name changes again. Instead, at the start of the twentieth
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