Bmw vs Mercedes

Mercedes-Benz: the Mercedes-Benzes clean and professional logo of a star enclosed in a circle was conceived by Gottlieb Daimler to symbolize prosperity. Today the logo is a universal symbol of quality.

They started producing cars in 1928, after starting out as a motorcycle and airplane producer. (Kiley, David (2004) (Darwin Holmstrom, Brian J. Nelson (2002). During the second World War BMW returned to producing mainly aircrafts and temporarily ceased car production altogether until returning to producing luxury vehicles in 1951. (BMW AG, 2015) Nowadays BMW is known for its luxury and high quality motor vehicles and is subsequently part of the “Germany’s Big Three” together with Audi and Mercedes. (Autocar, n.d. Web. 12 Mar. 2015) Their mission statement states “The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality." which underlines BMW’s goal of producing high-end cars of the highest quality. (RetailIndustry. 2015.) The BMW group - also known as BMW AG - has several subbrands, namely: Mini, Rolce Royce, BMW Motorrad and BMW which is again divided into BMW M and BMW i. (BMW Group : Brands. 2015). For the purpose of this report the sub brand BMW is the main focus, meaning the cars sold under the BMW name only, subsequently more insight is given into the BMW i-series when looking at the international marketing activities. The BMW i brand was established in 2011 with the purpose of creating electric cars with an emphasis on sustainability. (Capital Company. 2015) (BMW I :

If you’re in the market for a new entry level luxury sedan you’ve probably run across the Mercedes-Benz CLA250. The Mercedes starts at $32,400, which is very cheap for a Mercedes, and that’s exactly what they want you to think. Over the years Mercedes has grown to be a respected German car company making very pricy luxury cars. They all come with extremely fancy heated and cooled massaging seats, top of the line audio systems and attention to detail that will blow your mind away. This all comes with a price tag, you must be making a lot of money because after you buy a Mercedes you better have money laying around, because when a Mercedes breaks, it breaks hard and your wallet too. Then in 2016 Mercedes

This book is about the history of the automobile on the whole, enlisted all who were of significant influence to the world of the automobile, from the late 1800s, to modern day. It significant to the investigation because of its in- depth explanation of the automobiles progress over time, as well as its industrial contributions.

Mercedes-Benz operates on the differentiation strategy. Luxury, prestige and technological innovations drive the company 's production from the high quality small cars and e-bikes of the smart brand, to the premium automobiles of the global corporation.

BMW is preparing to enter another “era” called “post-just-in-time” manufacturing. The idea driving this new era is a new focus on the importance of suppliers of BMW.

The BMW Group is driven by so-called Strategy Number ONE, aligning the Group with two targets: to be profitable and increase long-term value in times of change. All this refers to technological, structural and cultural aspects of the Group. Strategic initiatives of the Group aimed at keeping with the four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers. The BMW Group strategically keeps focus of their activities on the premium segments of the international automobile markets. The Groups mission statement up to the year 2020 clearly states: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.

I have chosen two major international automotive manufacturing companies for this annual report project. General Motors Co. a Delaware Corporation headquartered in Detroit, Michigan and its international competitor Daimler AH a German Corporation located in Stuffgart, Germany. These two companies build and sell cars, trucks and automotive parts. The two auto giants also provide financial services to their customer base. General Motors brands include Chevrolet, GMC, Buick, Cadillac, Holden, Open and Vauxhall. Daimler AG brands include Mercedes-Benz, Freightliner, FUSO, Western Star, Thomas Built Buses and BharatBenz.

Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years.

Hundreds of automobile companies exist today. Many companies are successful and are now well known brands around the world, while some have failed to keep a good reputation, lost all customers and have fallen and are now forgotten. This is the beauty of competition, an essential to economies.

Mercedes goal is to go beyond the needs of consumers by putting more effort in workforce and transportation technologies. Mercedes also focused on “high-tech quality profit strategies” (Kohler, 2009,pg312), which they believed, would help them have a lead within the global automobile market.

Mercedes-Benz is a German automobile manufacturer that is known for luxury automobiles, buses, and trucks. The German luxury car manufacturer has been around for more than a century and has outlasted the rough bumps in automobile history. The brand, represented by the three-pointed star, stands for the aspiration to deliver the best in terms of products, technology and services. Mercedes-Benz cars are seen as some of the best cars in the world, standing as symbols of beautiful quality and innovative engineering.

As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.

The first part of this essay is antecedent in that it provides a treatment on the Malaysian automobile market. The key topics covered here are the market history, market segments, market performance, market players, market structure and the behaviors of competing firms. The second part of this essay rationalizes the effects of the factors

The rivalry between companies is very tough and aggressive and especially between the three brand leaders:Mercedes Benz, BMW and Audi. They compete very hard and aggressive to achieve the market leadership in all the major markets and trying to be recognised as the top luxury brand in customers’ perception. Moreover, the competition has spread out from the advanced markets to the emerging markets, where each company hopes to take advantage of the future growth. The three companies recognise each other as competitors, and their public statements and advertising campaigns make provocative comparison between the cars as to performance and innovation. Technology innovation is one of the fields of competition, as each of them claims to be