Bob's Discount Furniture Business Analysis

Decent Essays
According to Principles of Marketing, 2015, “A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace”. In my opinion, a company that successfully follows this method is Bob’s Discount Furniture. Bob’s Discount Furniture is known for their discounted bedroom sets, living room sets, and dining. When you see their advertisements they put emphasis on how well their product is over that of their competitors. Specifically, when it comes to their mattress, the Bobo-pedic, they designed this product to be better than the competition, Tempur-pedic at a much lower cost. I believe Bob’s is successful with this approach because they are able to focus on the
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